MOAB, UT, Aug. 12, 2020 – In Moab, Utah, online booking is the unsung hero of this pandemic-weary, contact-concerned summer. Moab Adventure Center,the pulse point for all things adventure related in this world-renowned playground of red rock, reports online bookings are up significantly over the same period in 2019.
“More people are booking their Moab day trip activities online, avoiding person-to-person contact, closer to the day of departure than ever before,” said Cort Wright, Moab Adventure Center Manager.
During one week in June, 64 percent of bookings came in online compared to 57 percent the same week last year. Pointing to a strong recovery, overall June sales were up 27 percent over 2019 which was also a record year. Trip bookings in July also showed similar trends.
With COVID-related concerns on their minds, Wright noted that visitors are planning excursions to Moab closer to their desired arrival date. However, many bookings from overseas destinations have been postponed from this summer to next year.
Although the Moab Adventure Center offers a full spectrum of activities that can be enjoyed as private tours, Wright said most clients are opting for their regularly scheduled small group programs, which often means mingling with others while enjoying an adventure.
“Visitors are confident that we are taking seriously newly instituted protocols and preparations that will keep pandemic issues at bay,” said Wright. “More and more as we work our way through this, our visitors display an increased confidence in how we’re making things work. Overall, operations are feeling more and more normal.”
So far this season the most popular activities are those that come with healthy doses of fresh air: backcountry Hummer safaris, half and full-day Moab river rafting excursions, zip lining and canyoneering. To accommodate the surge in demand for half-and full-day rafting adventures while also keeping protocols in mind, Moab Adventure Center is sending additional boats on each trip to help provide better spacing and fewer people per raft.
In addition to booking activities online and last minute, the Moab Adventure Center is seeing an uptick in bookings of multiple activities, over multiple days via one easy transaction.
“We’re a vacation destination where people can feel comfortable getting outside in a healthy, sun-splashed environment. We see Moab as an increasingly attractive drive-to market where Arches and Canyonlands National Parks act as magnets offering travelers enticing places to escape and take a deep breath,” said Wight.
Moab’s vacation-related accommodations are open and following new cleaning protocols between each room use. Area restaurants are open for carry-out and will also seat a limited number of diners inside and on patios with appropriate spacing. Travelers won’t want to wait too late to book their accommodations and tours though, as many are now sold out for 2020.
About the Moab Adventure Center
Moab Adventure Center is a division of Western River Expeditions (http://www.westernriver.com/) an adventure travel company headquartered in Salt Lake City, with operations and offices in Moab and Fredonia, AZ. The company is the largest single tour provider in Moab, Utah. The Moab Adventure Center is located at 225 South Main St., Moab, UT 84532. For information and reservations please call (435) 259-7019 or (866) 904-1163. The center also has a 2,000-square-foot retail space selling adventure related gear, clothing, maps and souvenirs.
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