RESMARK Systems Recognized As One of the 20 Most Promising Travel & Hospitality Tech Solution Providers of 2019

SALT LAKE CITY, UT, Dec. 4, 2019 – A leading technology magazine, CIOReview, has singled out RESMARK Systems in its annual selection of 20 travel and hospitality companies at the forefront of transforming this industry by capitalizing on the ongoing digital revolution to provide technology solutions.

The magazine’s review recognizes RESMARK Systems and other companies for creating ground-breaking solutions to improve efficiencies in the travel and hospitality industry. In a rapidly evolving market-place, particularly for tours and activities, selecting the right booking and customer service solution becomes key to the success of any tour business.

The Nov. 6, 2019, issue ofCIOReview reports that “RESMARK delivers a comprehensive, fully-integrated tour booking suite, including TrueConnect that enhances the business operations of tour, activity and event providers.”

Citing a specific example of success from a user of the new tour booking and reservation system, the article states that one RESMARK client is now selling twice as many scenic flights and nearly five times the number of zip line tours. In addition, the article also explains that local resellers such as hotels can now access real-time inventory via a free RESMARK account. Overall, these tools in the new platform have helped this company increase year-to-date sales by 20 percent.

Citing convenience and personalization as the driving forces, the magazine notes that “the industry has new definitions for business process execution, customer engagement and experience, and the whole idea of running a business. In today’s digitally driven world, travel and hospitality companies and agents have to adopt a digital mindset. They need to focus on visibility and transparency in conducting their operations. As travelers demand greater flexibility and experience throughout their travel journey, from the booking till the end of the trip, the travel companies cannot afford to focus just on revenue anymore.”

“We are very excited and humbled to receive this recognition. We have an incredible team of amazing individuals who have worked tirelessly to make the new RESMARK platform a reality,” states Brandon Lake, Founder and CEO.

CIOReview’s Summary

The traditional ways of selling tours and activities is inefficient and counter intuitive given today’s technological resources. The TrueConnect platform combines a tightly integrated suite of online booking tools, an in-house reservation system, a marketing automation platform, lead generation and lead nurturing tools, and on-line liability waivers. This game changer, says the magazine, “allows tour and activity operators to sell inventory in a new and powerful way. By connecting inventory between suppliers and resellers through this revolutionary approach, resellers can not only sell a supplier’s products for a net rate or commission, but also customize each supplier connection, product mix, and even product details and pricing. Resellers are also entitled to create their own network and customize their tour mix perfectly to their target customers.”

RESMARK Systems’ solution renders several modifiable elements throughout the sales process. This includes inventory settings, user-defined payment requirements, personalized labels, data collection fields, customizable reports, unlimited lead forms, and custom document templates. With such an adaptable value proposition in the arsenal, RESMARK enables their customers to be flexible towards the complex needs of its users. Additionally, users can customize the entire booking process through the RESMARK API to create online booking flows or allow integration with other systems.

“We’re just beginning to tap into the potential of this new platform. We have never had this level of connectivity and customization available to us. TrueConnect opens up doors for sales that just didn't exist before,” says Lake. 

About Resmark Systems

The premier marketing and reservation software platform for tour operators in the adventure travel industry was founded in 2005 in Salt Lake City, Utah. Resmark Systems offers comprehensive tour operator software created by tour operators with multiple years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.

For more information, visit or call 888.RESMARK (737.6275).

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