Resmark Systems Announces ‘The Super Series’: Five Free Online Travel Marketing Seminars For Tour Operators

SALT LAKE CITY, UT, Sept. 19, 2011 Resmark Systems (, the premier marketing and reservation software platform for tour operators in the adventure travel industry, will host a complimentary five-part, online travel marketing summit entitled The Super Series beginning Oct. 6. 

The programs, all planned for Thursdays, begin at 1 p.m. EST: 

            Oct 6 “Travel Websites that Sell - 5 Ways to Kick up Your Online Mojo”  with Chad Allen, Resmark Interactive, explores some of the most effective travel websites and covers five important steps that make sites more successful and engaging. 

            Oct 13 “An Adventure in Selling - How to Convert Incoming Calls to Sales” with Barry Himmel, Senior VP Signature Worldwide, explains how a few simple changes in the way phones are answered will translate into legendary service and greater sales. 

            Nov 3 “Are You Ready for the Mobile Revolution? - How to Fix Your Website for Phones and Tablets” with Marla Johnson Norris, CEO, Aristotle Interactive, discusses websites, mobile formats and what it means to business. 

            Nov 10 “Email that Gets Results -- The Best Strategies from 2011 and How to Use Them” with Joel Book, Principal, Market Research & Education Group at ExactTarget, uncovers some of the best email strategies from 2011 and how travel companies can apply them. 

            Nov 17 “Travel, Tweets and Trends Revisited -- How Real Businesses are Making ‘Social’ Work in Tourism” with Brandon Lake, Founder of Resmark Systems and Jason Reckers, Director of Online Strategy, Adventure Travel Trade Association, look at how a company stacks up against others in the travel industry when it comes to using tools like Facebook and Twitter and what are the best ways to use social media. 

For complete seminar details, bonus offerings, speaker bios and online registration visit: 

“We’ve brought together excellent guest speakers from around the world to cover topics in travel marketing from website design to legendary phone service,” explains series founder Brandon Lake of Resmark Systems. Following are some of the experts involved: 

Joel Book: Principal with the Market Research & Education Group ExactTarget, Book was voted one of the "50 Most Influential People in Sales Lead Management." He combines 30 years experience with consulting for companies like Microsoft, Hasbro and Purina. 

Marla Johnson Norris: CEO of Aristotle Interactive, an award-winning integrated marketing agency, Norris is a nationally recognized expert and speaker on Internet and interactive marketing. 

Chad Allen: Holding the reigns of Resmark Interactive, a progressive design and development firm focused on adventure travel and tourism, Allen has been involved in many aspects of the web industry since its infancy in the late 90’s. He has worked with several high-profile Fortune 500 brands and been instrumental in assisting them in implementing their web strategies. 

Barry Himmel: As senior vice president of Signature Worldwide, Himmel has helped numerous travel and adventure companies develop their customer service and sales strategies to build a culture in which they are consistently exceeding customers’ expectations and driving revenues. 

Jason Reckers: As Director of Online Strategies for the Adventure Travel Trade Association, Reckers provides a focused consulting role in helping the association with strategic planning and development of online solutions to help meet the growing needs of internal operations and build valuable, new membership benefits. 

Brandon Lake: Lake helps run two of the most successful tour operations in North America, Western River Expeditions and Moab Adventure Center.  He founded Resmark Systems, a leading reservation system and consulting service, which has helped tour operators produce greater sales and operate more cost effectively. 

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit 

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Industry Contact:

Chip Broyles, Business Development Manager

Resmark Systems

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