About Us

Widness & Wiggins PR

Established in April 2007, Widness & Wiggins PR offers an affordable yet personalized media contact and communications strategy expressly designed for adventure, eco and active travel industry clients. We recognize that your situation is unique and for this reason we work in tandem with you to tailor a customized and proven strategy of services specifically addressing your needs, goals and budget.

Our approach is pro-active, aggressive and results-driven. We’ll begin by working closely with you to craft properly themed and positioned news and story pitches that are then communicated through professionally written, keyword coordinated press releases distributed electronically to our targeted and meticulously maintained database of over 15,000 editors, staff writers, bloggers and freelance journalists in print, online and broadcast media. The fact that our network of contacts recognizes and appreciates Widness & Wiggins as a proven news source assists in our ability to get beyond the in-box.

But that’s just the start. We are much more than just press releases and pitching. For a full list of all that we can do for you please visit our Services & Specialties page.

Sara Widness

Sara has a proven record of extraordinary success in marketing communications and public relations. She began her career as an editor for several Vermont newspapers. She then served time as a reporter on the metro desk of United Press International in New York City.

Sara has more than three decades of high-level public relations agency experience representing prestigious travel industry clients in North and South America, Europe, Asia, Africa and Australia.

In October 2002 she followed a dream and relocated her office from Soho in Manhattan to Barnard, Vermont where she now owns and operates The Fan House Bed and Breakfast. Active in local concerns, she serves on the board of Pentangle Council on the Arts, and she assists with public relations outreach for the Woodstock Chamber of Commerce and for a newly formed consortium of Woodstock region innkeepers called Benchmark Inns of Woodstock. Widness holds an undergraduate degree in English literature with a minor in journalism from Stanford University.

Dave Wiggins

Dave brings four decades of adventure travel industry experience to Widness & Wiggins PR. He helped found and direct the prestigious travel alliance, Trusted Adventures. Prior to that, he served as Marketing Director for Austin Adventures and Vice President of Supplier Relations and Marketing Communications for Away.com and GORPtravel.

However, it was his 22 years as owner and President of American Wilderness Experience (AWE!) that first established him as a major industry player. Under his direction, AWE! pioneered the wholesale and retail brokering of adventure travel in the late 1970’s becoming one of the industry's most recognized brand names in the promotion and sale of active and exotic vacations.

Dave is a graduate of Penn State University, with a Bachelors Degree in Community Development. Dave has made multiple guest appearances on both television and radio and is an Associate Member of the Society of American Travel Writers (SATW) and a Lifetime Member of the Dude Ranchers’ Association (DRA). Since 1974, Dave has embraced the outdoor life based in Boulder, Colorado.