The Importance of an Optimized Website - Western River Expeditions’ Tuned-up Site Results in a 56 Percent Revenue Increase in First 90 Days

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Released on Wednesday, 07 December 2016 15:51

SALT LAKE CITY, Dec. 7, 2016 – Tune-ups are givens in our motor-driven world. But tuning up a website? Didn’t you just spend thousands of dollars awhile back to get your product positioned on your website to your satisfaction? 

Caveat. Web sites aren’t just about owner satisfaction. They’re about smart marketing that communicates products and furthers sales. Therefore, potential buyers using your website need to be satisfied as well. Website design and developmentcould very well be the most critical element in your marketing budget.

Western River Expeditions (http://www.westernriver.com/) is an adventure travel company headquartered in Salt Lake City, Utah. Annually from March through October, they escort more people down rivers on professionally guided rafting trips in Utah, Idaho and Arizona than any other company. Recently they enhanced and upgraded their website with impressive results. The project was accomplished by Resmark Interactive (http://www.resmarkinteractive.com/), a division of Resmark Systems.

“Within 90 days of launching the new site we could see extensive changes in analytics compared to the same period last year,” said Brandon Lake, CMO. Revenues booked online increased by 56 percent, organic traffic increased by 26 percent, first-time visitors increased by 26 percent and the average download time decreased by 54 percent allowing pages download twice as fast after the update.

“We implemented an easy-to-use content management system through Resmark Interactive that allows staff access to content on a single site that can be updated for application to desktop or tablets or mobile devices. Resmark Interactiveis really great at helping companies craft content to look great on all devices,” he added.

Western River’s experience was that 50 percent of its visitors came from desktops, with the other 50 percent on mobile devices with smartphones accounting for 36 percent and tablets, 13 percent.

“The goal is to provide a positive, pleasurable and seamless experience for the end user who can move from one device to another to find information,” said Lake.

While website redesigns can range from $10,000 upwards to $100,000, a company may afterwards experience business upticks in the millions of dollars. In addition to better organic traffic and increased conversions on the website come internal cost savings with less labor spent on updating and reduced budgets for paid search engine and on-line ads.

But it often doesn’t require a full site redesign to make an impact. “Even with $500 or $1000 you can make small tweaks so that your site loads faster. If it takes more than 3-4 seconds for a page to load, you are guaranteed to lose half of all mobile traffic. Simple tweaks can also better define the purchase path,” he said.

Chad Allen designs and develops websites for Resmark Interactive clients including Big Creek Expeditions, Inc., a rafting company in Tennessee that has subsequently doubled its social conversions, experienced 30 percent more mobile conversions and increased its page load by 50 percent. All of this affects Google’s algorithms for site rankings. 

“If they see you are providing a fast loading and easy to use website, Google will rank you higher. It’s a win win for clients.” said Allen. Another rafting company, Mad River Boat Tripsin Jackson, WY, after a web overhaul experienced a 50 percent faster page load time, doubled its organic web traffic and the average time a visitor spent on a page. 

“We are big on looking at analytics and data on all of our web projects,” said Allen. Then performance goals are set. “We’ve had many web clients who have been put through the wringer with other web companies who don’t set goals before they conduct a face lift and in the end, have no idea if their project was successful other than new design. We look at data, at what things are broken and at what can be improved and design and the website in a scalable way. The only way a client is going to be successful is if we keep looking at how they’re doing. We look through analytics several times a year and touch bases with clients so that areas can be improved.”

“People’s expectations are very high on how a site should look, feel, and function.” Allen added. “The goal is to build a responsive website that works well on a variety of devices. How easy the website is to use reflects on how solid you are as a company. by making just a few minimal changes to a website we can make the experience better for both out clients and their customers.”

For more information or to speak to a company representative, go online to: http://www.resmarkinteractive.com/, or call 801-987-8822.

About Resmark Interactive

Resmark Interactive is a small, agile and experienced firm building effective and engaging web experiences. Resmark Interactive is a division of Resmark Systems, a leading provider of tour operator software and marketing solutions for the adventure travel industry. Based in the foothills of the Wasatch Mountains, Resmark Interactive was founded in early 2010 by Chad Allen and Resmark Systems founder, Brandon Lake. For more information, visit http://www.resmarksystems.com/or call 801-987-8822.

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Media Contact Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 720.301.3822/ This email address is being protected from spambots. You need JavaScript enabled to view it.

Resmark Interactive Contact:

Chad Allen, Co-Founder / 801-987-8822

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Industry Leader Applauds Pay-It-Forward Outreach Of Companies Enjoying Increased Revenues Thanks to Resmark Systems’ Efficiencies

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Released on Tuesday, 15 November 2016 10:47

SALT LAKE CITY, Nov. 15, 2016 – Resmark Systems, the leading marketing and reservation software platform for outdoor recreation and resort businesses, frees up clients to focus on good works.

Thanks in part to the cost benefits and time efficiencies that come with Resmark Systems’ programs, those clients paying it forward are able to assist, among others, an athlete who represented the US in the Rio Olympics, the environment and children.

“Our clients are doing wonderful work. Here at Resmark we’re inspired by other companies that do great things and who are making a difference in the world,” said Brandon Lake, Resmark Systems Founder. “That they’ve chosen Resmark and in turn to put profits back into the world reflects a high level of business acumen, community involvement and savvy.”

Here’s how some of Resmark Systems’ clients are paying it forward.

Nantahala Outdoor Center in Topton, NC, a rafting outfitter providing whitewater adventure trips, helped whitewater slalom kayaker Michael Smolen to become part of the U.S. Olympic Team in Rio de Janeiro. He made the semifinal of the Men’s Kayak Single, placing #12 in the world. The Center’s support of this Olympic athlete was due in part to a 68.3 percent increase in online tour sales in the first year using the Resmark reservation system.

For more information, please see https://noc.com/lifestyle/news/michal-smolen-23rd-olympian.

Located in Channel Islands National Park south of Santa Barbara, CA, Channel Islands Outfitters in July 2013 became a 1% for the Planet partner, promising to donate 1% of revenue to ocean education and the preservation and restoration of the natural environment. At the same time it also became a Certified B Corporation, joining a leading global movement to redefine success in business by voluntarily meeting higher standards of transparency, accountability, and performance. This company also enjoys enhanced business and efficiencies through Resmark Systems’ reservation system.

For more information, please see http://www.channelislandso.com/giving-back-1-for-the-planet/.

In British Columbia The Adventure Group Whistler hosts year-round adventures from zip lining to fly fishing. Thanks to Resmark Systems it can now connect its off-site operations team and multiple booking office locations into a single resource and tour management system which is live and always up to date. Internally its tracking and reports of business levels have become much easier. This frees up time and money to help support Playground Builders, a Whistler-based Canadian charity that facilitates the building of safe play areas for children in conflict zones. In under a decade over 170 playgrounds have been constructed that today serve over 300,000 children. The playgrounds are built by locals who use local materials whenever possible. The Adventure Group has funded the construction of four playgrounds to date with more planned.

“We live and work in Whistler, one of the world’s great playgrounds, so the fit between The Adventure Group and Playground Builders feels so right,” said Eric Whittle, Vice President, The Adventure Group.

For more information, please see http://tagwhistler.com/the-adventure-group-playground-builders/.

Research shows that companies who have upgraded to Resmark convert 50 to 200 percent more leads than prior to using the system. Its digital liability release process called WaiverSign helps eliminate human error and paperwork as it speeds up the process of securing liability waivers from clients.

About Resmark Systems

The premier marketing and reservation software platform for tour operators in the adventure travel industry was founded in 2005 in Salt Lake City, Utah. Resmark Systems offers comprehensive tour operator software created by tour operators with multiple years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/ or call 888.RESMARK (737.6275).

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Media Contact Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 720.301.3822/ This email address is being protected from spambots. You need JavaScript enabled to view it.

Resmark Contact:

Chip Broyles, Business Development Manager / 888.737.6275

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Resmark Systems’ Digital WaiverSign Clients Range from Zip Lines to Dude Ranches

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Released on Thursday, 23 June 2016 09:09

SALT LAKE CITY, UT, June 23, 2016 – In 2013 Resmark Systems launched a cutting-edge system called WaiverSign, a digital technology that enables businesses to effortlessly obtain liability waivers from clients.

In 2016 the company reports that businesses signed to date in the recreational sector run the gamut from zip lines to dude ranches.WaiverSign calculates that a company that process 8,000 waivers annually will save more than $5,000 from the cost of handling paper waivers when it comes to time, labor, tracking and materials. 

In this litigious society, people signing up for yoga and fitness activities and for virtually any group and/or brand-organized physical pursuit may now be asked to sign personal injury and liability waivers. In fact, whether or not a company asks customers to sign waivers is a good way up front to assess how responsible and professional an organization is, noted Brandon Lake, founder of Resmark Systems based in Salt Lake City (http://www.resmarksystems.com/).

“We haven’t begun to scratch the tip of the iceberg in regard to the kinds of enterprises that can stand to benefit from this fool-proof, easy-to-use digital waiver system that we’ve created,” Lake added.

WaiverSign (http://www.waiversign.com/) allows companies to produce and execute digital liability waivers, release forms and rental agreements that those planning to engage in a program or activity can read and sign online on a desktop computer, tablet or smart phone well in advance of arrival. Or they can sign on location using a simple kiosk. The process of reading and signing the waiver kicks in when a purchase or reservation is secured. Participants are emailed a link to an online waiver with a very easy signing process that asks them to authorize and apply an electronic signature. The system allows a business to better manage its liability exposure by allowing participants to read and sign waivers in advance instead of immediately before participation.

Because participants who have made advance reservations are emailed a copy of their signed documents, businesses using WaiverSign report an increase in the accuracy of participant email addresses gathered. This electronic transaction eliminates the time, expense and storage related to paper waivers. The electronic transaction makes handwritten and often illegible participant information on paper a thing of the past. Dates and emails are verified for proper formatting. The exchange of information electronically means that data is confirmed prior to saving the online waiver.

Better liability protection is a key benefit of a digitally signed waiver. It helps eliminate the issue of a participant claiming they never received a copy of the waiver and/or didn’t have time to fully read the waiver before their participation in an activity. This is often a common defense used with paper liability waivers.

And thanks to the gathering of emails, opportunities are enhanced for improved marketing outreach and post-trip follow-up.

For a company switching over from paper to digital it simply means transferring existing paper waivers or agreements they now use to the on-line system. A custom title and content are assigned that reflect the business. Easy-to-use editing tools assist with formatting and as-needed modifications.

So far Lake has identified eight key benefits reported by businesses using WaiverSign:

1. Quick and easy setup – Digital waivers are ready for electronic signatures within minutes.

2. Automatic integration - Participant information updates automatically in third-party systems. 

3. Save time and money - No more collecting and entering participant data from paper forms.

4. Easily manage groups – A simple pass along a link to gather info and signatures from all group members.

5. More client information and accurate email addresses – The process gathers emails of all participants as well as demographic data - all 100% legible.

6. Secure Storage - A PDF copy of all signed digital waivers is securely stored online.

7. Easy Retrieval - Within seconds, access a signed digital waiver with a simple search.

8. Save paper and space - Eliminate boxes of paper waivers requiring years of storage.

For more information, questions, or set-up call 801.733.5362 (local), 877.741.7705 (toll-free) or visit http://www.waiversign.com.

About WaiverSign

Founded in 2013, WaiverSign offers one of the most efficient, easy-to-use digital liability waivers and electronic liability release solutions available in today’s marketplace. An API (Application Programming Interface) allows other reservation and customer relationship databases to push and pull customer data directly to and from WaiverSign. This provides a simple and fool-proof way for collecting customer information in whatever reservation system being used.

About Resmark Systems- The premier marketing and reservation software platform for tour operators in the adventure travel industry was founded in 2005 in Salt Lake City, Utah. Resmark Systems offers comprehensive tour operator software created by tour operators with multiple years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/ or call 888.RESMARK (737.6275).

# # #

Media Contact Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 720.301.3822 / This email address is being protected from spambots. You need JavaScript enabled to view it.

WaiverSign Contact:

Chip Broyles, Business Development Manager / 888.737.6275

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Resmark Systems and Its Travel Clients Expand and Grow Together

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Released on Monday, 18 April 2016 09:33

SALT LAKE CITY, UT, April 18, 2016 – Loyalty to a brand, be it a product or service, goes a long way toward creating a healthy bottom line for both client and vendor.

One company standing shoulder to shoulder with its clients is Resmark Systems in Salt Lake City, UT, that offers travel companies specializing in such adventures as white water rafting, kayaking and ziplining a comprehensive reservation system that features a full “experience engine” for travelers, automatically guiding guests through the five stages of travel: inspiration, booking, anticipation, experience and sharing.

The user experience with this cutting edge tour operator software has created a core of loyal clients who, as they expand their own businesses and achieve success, spread through industry pipelines their personal stories of working with Resmark Systems (http://www.resmarksystems.com/).

Here’s a case in point.

For several years Navitat Knoxville has been a Resmark Systems client. For the uninitiated, their website explains “nav-i-tat” (to navigate the forest habitat in a unique and different way). Navitat opened its Asheville, NC, location in 2010 with their original tree-based canopy tour, the Moody Cove Adventure. In 2014, they added a second tour to its Asheville location, an unprecedented mountaintop zipline tour, the Blue Ridge Experience. This year marks the first full season of the company’s new tree-based adventure park, the Ijams Canopy Experience, at Knoxville’s Ijams Nature Center. The company returned to Resmark for their reservation and marketing solution for this new property, but only after a misadventure with another software provider.

Chip Broyles, Business Development Manager for Resmark explains:

"Every day it seems like there's a new software provider in the market offering tools and services that will help an adventure tour operator sell his tours and manage his business.  I imagine it must be overwhelming for a new travel company to come on to the scene and have several reservation systems to choose from.  As they were opening the Ijams Canopy Experience back in 2015, Navitat decided to test the waters a bit and give one of these ‘new-to-the-scene’ systems a try."

Karen Temple, accounting manager, explains what happened next.

"Honestly I was upset with the other system from day one of opening.  After an entire weekend of using their system I called Resmark. I like to use every tool available to me to both recap and forecast in a variety of ways. Among others, I love Resmark's Unearned Revenue Report - no one else out there seems to have this report.  Without question, that other system didn't come close to Resmark’s capabilities with regard to reporting.  I'm a "to the penny," and "I want to know now" kind of gal. Only Resmark gives me that!"

Another client Resmark Systems has the privilege of serving is ZIPStream Fall Creek Falls that opened in spring 2014.  ArborTrek Canopy Adventures teamed up with The Adventure Guild, LLC, a Tennessee-based adventure park builder/operator, to develop an aerial adventure park at Fall Creek Falls State Park, Tennessee's largest and most visited state park. The 2.5-hour, self-guided tour consists of a series of zip lines, suspension bridges and challenge elements.

This is the first of several ZIPStream Aerial Adventures' parks slated to open in coming years. Behind this is Michael Smith who forover two decades has facilitated, guided, designed, trained and operated challenge courses, zip line canopy tours and aerial adventure parks.  He is currently a member of the Board of Directors of the Association for Challenge Course Technology (ACCT), the leading standards author and professional trade association for the canopy/zipline and aerial adventure park market.

Inspired by emerging opportunities in the eco-adventure market and frustrated by the limited role of a design/build vendor, Smith launched ArborTrek Canopy Adventures' flagship operation at Smugglers' Notch Resort in Stowe, VT, in November 2010 with the goal of being the premier provider of zip line canopy tours and aerial adventure parks in the U.S. and Canada.  Before the doors were even opened, and prior to the first guest strapping into a harness, he chose Resmark Systems to help establish the business and start his operation off on the right foot.

"We chose Resmark because it was the only complete system we trusted to run the business and the only one that could promise a significant ROI,” said Smith.

Although scores of reservation and ticketing software companies have flooded the tour operator market since the opening of his original ArborTrek location, Resmark Systems was chosen once again to tackle the reservation and marketing needs for the new Tennessee operation.

"Keep in mind," Smith added, “I was very close to hiring a team to develop our own software when I discovered Resmark.  It is the only system that is comprehensive and complete.  Six years later, I have set up more than 10 clients with Resmark in addition to using it at the two operations that I own. Resmark is one of our most important business partners. As a business owner, the reporting and ease of use saves me time and money. Clients find it easy and fun to use and my staff picks it up quickly. As a higher level user, I still have yet to tap the full potential of the software and am continually pleased by the new features and quick support."

Resmark continues to lead the industry when it comes to helping adventure tour operators run their business and their longevity in the market proves it. This is due in great part to innovating and adjusting to the changing needs of the adventure tour operator.  These needs include setting the stage for what a reservation and marketing solution should do for its users, pioneering the direct integration between a reservation system and digital waiver signing solution using their WaiverSign product and creating a new fully responsive back office reservation application due out later in 2016.

About Resmark Systems- The premier marketing and reservation software platform for tour operators in the adventure travel industry was founded in 2005 in Salt Lake City, Utah. Resmark Systems offers comprehensive tour operator software created by tour operators with multiple years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/ or call 888.RESMARK (737.6275).

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Media Contact Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 303.554.8821 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Website and portfolio of past releases: http://www.travelnewssource.com/

Follow Widness & Wiggins PR on Twitter: http://twitter.com/#!/BoulderDave

Resmark Contact:

Chip Broyles, Business Development Manager / 888.737.6275

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Resmark Systems Welcomes New Clients From Utah Peaks to Florida Keys

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Released on Thursday, 11 June 2015 13:00

SALTLAKE CITY, June 11, 2015 – Since its inception in 2005, Resmark Systems (http://www.resmarksystems.com/) emerged as the leading marketing and reservation software platform for tour operators in the adventure, eco and active travel industries.

Resmark Systems, comprehensive tour operator software was created by leading tour operators who understand the industry and business of travel. Resmark is focused on helping businesses guide their guests through all five stages of the travel process: Inspiration, Booking, Anticipation, Experiencing and Sharing. Due to their client’s success with the software, Resmark has seen its client base grow substantially over the past year.

Sundance Mountain Resort near Provo, UT, is one of Resmark Systems’ newest clients. This ski and spa resort with Robert Redford‘s now-famous Sundance Film Festival is in the process of implementing Resmark Systems’ capabilities for all of the activities the resort offers, including reservations and electronic liability waivers for its new zip line that opened May 29, 2015. This will be the third longest zip line tour in the USA boasting over 2,100 feet of vertical drop, the most of any zip line tour in the United States.

“We are also excited to utilize all the marketing tools Resmark offers,” said Stevie Bamgartner, Zip Line & Mountain Outfitters Manager. “We are still in the development phase, soon to go live with reservations. The Resmark team is fabulous, from sales to support.  They truly care about you and creating the best experience.”

He added: “We also use Resmark’s new digital WaiverSign for all of our resort liability release forms; it makes tracking and looking up names so much more efficient than our old paper trail system and saves on the environmental impact.”

Down in North and South Carolina, the Adventure Management Group, LLC, is also a new Resmark Systems client.  The company’s Shallotte River Swamp Park is scheduled to grand open June 13, 2015, in Ocean Isle Beach, NC.  It also operates Radical Ropes in Myrtle Beach, SC, a nature-oriented eco park with swamp boat tours, a zip line canopy course, a tree top aerial challenge course, a self- guided educational nature trail and a guided swamp buggy tour traversing the entire property offering a educational experience showcasing the plant and animal life of the park.

“We spoke with many of the aerial adventure companies with which we've worked over the years and determined that Resmark offered the most comprehensive product on the market,” said Jonathan Berry, spokesperson for the management group.  “Two things stood out as we were making our reservation system decision. First, customer service was key; we wanted a partner in this and the folks we talked to gave Resmark very high marks. Second, we wanted the data. Resmark offers a powerhouse of reports that provides an incredible amount of very usable data.  With Resmark’s wide variety of offerings, we have been able to streamline the reservation process.  A top-shelf product with a stellar support team is tough to beat.”

In the Florida Keys, Marketing Manager Amy Cornaire at Postcard Inn Beach Resort and Marina at Holiday Isle, FL, said her team chose Resmark for its “all in one” factor and for the ease of set up and technical support. “Building a booking engine is a big project and Resmark makes the whole process so much more manageable than doing it through different vendors as our fishing captains have done in the past. Our resort is located in Islamorada, FL, the sport fishing capital of the world, and anything that can make the booking process faster and simpler for our charter fishing captains and our guests makes us very happy!”

This Islamorada resort hotel in the Florida Keys is minutes away from Key Largo and a short drive from Fort Lauderdale/Miami and Key West.

“Resmark actually helps increase revenue and save labor costs at the same time,” said Brandon Lake, Resmark Systems founder. He added that companies using this system report saving thousands of dollars on marketing. They cite saving time and labor with the significant benefit of offering real-time online reservations, with many users currently experiencing over one-third of their reservations online.

Research shows that companies who have upgraded to Resmark convert 50 to 200 percent more leads than prior to using the system. Its digital liability release process called WaiverSign helps eliminate human error and paperwork as it speeds up the process of securing liability waivers from clients.

About Resmark Systems- The premier marketing and reservation software platform for tour operators in the adventure travel industry was founded in 2005 in Salt Lake City, Utah. Resmark Systems offers comprehensive tour operator software created by tour operators with multiple years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/ or call 888.RESMARK (737.6275).

# # #

Media Contact Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 303.554.8821 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Website and portfolio of past releases: http://www.travelnewssource.com/

Follow Widness & Wiggins PR on Twitter: http://twitter.com/#!/BoulderDave

Resmark Contact:

Chip Broyles, Business Development Manager / 888.737.6275

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Dudes Waive before Riding: Western Guest Ranches Employ Electronic Waivers Prior to Participation in Activities

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Released on Wednesday, 22 April 2015 09:01

SALT LAKE CITY, UT, April 22, 2015 – Member ranches of the national Dude Ranchers’ Association perked up their ears at a recent gathering where they enjoyed a presentation about a new-fangled digital liability release process called WaiverSign that goes a long way to eliminating human error and paperwork.

“The response was overwhelming,” said presenter Brandon Lake of WaiverSign headquartered in Salt Lake City. “These folks would rather be out riding the range and providing incredible guest service than filing papers, and that’s where WaiverSign comes in.” This is a paperless liability waiver application that allows guests to electronically a sign a waiver even before they arrive at their dude ranch for vacation.

Since the recent conference, Lake said more than a dozen ranches have signed on to integrate WaiverSign (http://waiversign.com/) into their busy lives. Some ranchers who had been using the new system for awhile advocated for WaiverSign at the conference. 

Laurence Kaplan who owns Red Reflet Guest Ranch in Ten Sleep, WY, said the waivers are signed electronically before guests arrive. “The process is just so simple and the waivers are not lost in the filing stack! The experience of moving to paperless has been positive, simple and painless! The KISS principle has been applied and works well.” Based on this satisfaction and the fact that WaiverSign helps the business look even more professional, Kaplan is recommending the system to other colleagues.

The President of the association, Douglas Hare, who is general manager of The Red Rock Ranch near Jackson Hole, WY, said that prior to using WaiverSign he used printed waivers that people signed when they checked in. Hare states that he “often had to track them down to get them to sign at some later point. This created a liability issue.”

Hare has now used WaiverSign for two years. “The system has streamlined office time immensely, being the small business that we are. My office time is unfortunately too much when I should really be focusing on guest services. WaiverSign has made my life easier and my time in the office less. And I am more secure now that the waivers are signed before guests show up.”

He said that he did confer with his legal advisor before making the switch from paper to digital. The waivers are held on the WaiverSign servers. “There’s very little that we had to do short of creating an account with them. They’re way advanced. They’ve thought of everything.” He said the digital waiver can even be taken on an iPad in a ranch vehicle for initial guest pickups. “Transportation is covered before they get in. We’re as legally covered as we can be.”

On the edge of Grand Teton National Park is Moose Head Ranch. Louise Davenport, proprietor, has had three summers with WaiverSign under her belt. “Horrible” is how she described the paper process before WaiverSign.

She’s relieved not to be sending out five pieces of paper for every member of a family planning to be a guest here. “Everything is on line. The storage is what I love.” Before she said there were filing cabinets full of waivers from “way back when because you were afraid to throw them out.”

She plans to put information about WaiverSign on her website so “people can’t come back to me and say they weren’t aware they would have to sign a waiver.”

Lakeadded that nearly half of ranches in attendance showed “direct interest in digital waivers. Immediately following the presentation, we were excited to see such a positive response.  Many of those are already in the free trial period, and we expect them to become full fledged accounts.”

WaiverSign allows companies to easily create and execute digital liability waivers, release forms and rental agreements that participants can read and sign online in advance of arrival or upon arrival to an activity, by using a desktop computer, tablet or phone. The business simply provides a link to their participants.

Because participants are emailed a copy of their signed document, businesses using WaiverSign have also reported an increase in participant emails gathered as well as accuracy of those email addresses.  “An additional benefit emailing the signed waiver,” says Lake, “is that it helps with the issue of a participant claiming that they never received a copy of the waiver and didn’t have time to fully read the waiver before their participation.” This is often a common defense with paper liability waivers as participants often sign the waiver without reading upon check-in and never receive a copy.

Companies using WaiverSign’s electronic waiver system have reported huge savings in time and cost when compared to their previous paper processes.  They also love the fact that waivers are securely stored and backed up for the time they use the system and that they can be retrieved within seconds.

WaiverSign calculates that companies processing 8,000 waivers a year with WaiverSign will save more than $5,000 over paper waivers in time, labor and materials. 

The WaiverSign application is designed for recreational tour and activity providers, yoga and martial arts studios, exercise facilities, tanning salons, trampoline and inflatable party and play areas, and any businesses and venue that requires liability release and/or assumption or risk documents. For more details please see http://www.waiversign.com/.

About WaiverSign

Founded in 2013, WaiverSign offers one of the most easy-to-use digital liability waivers and electronic liability release solutions available. For more information, visit http://www.waiversign.com.

# # #

Media Contact:

Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 303.554.8821 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Website and portfolio of past releases: http://www.travelnewssource.com/

Follow Widness & Wiggins PR on Twitter: http://twitter.com/#!/BoulderDave

WaiverSign Contact:

Chip Broyles, Business Development Manager / 888.737.6275

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Ease of Collecting Digital Personal Risk and Liability Waivers Garners Accolades for Resmark Systems’ New WaiverSign

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Released on Thursday, 11 December 2014 09:15

SALT LAKE CITY, UT, Dec. 11, 2014– Reducing in-house paperwork and streamlining and automating the reservation process also makes it easier for clients to read, understand and sign Personal Risk and Liability waivers for guided recreational activities.

That’s the experience of Alaska Alpine Adventures in Anchorage that for the past year has been a client of Resmark Systems and its still-new-to-the-market WaiverSign that integrates with reservation systems and allows clients to sign waivers before they arrive at their activity site.

“The integration with our reservation system (Resmark) and the ability for us to be able to automate both delivery and fulfillment of our waivers has really freed us up to focus on bringing more value to our guests,” said Dan Oberlatz of Alaska Alpine Adventures.

“After all, in the super competitive world of adventure travel, it’s important to make certain that you’re not wasting your customer’s time. Allowing guests the opportunity to register, pay, and sign the waiver for their trip - all online and paper free - is becoming the standard set by WaiverSign, coupled with a robust reservation platform such as Resmark Systems,” he added.

Anyone signing up for yoga and fitness activities and for virtually any brand-organized physical pursuit most likely will be asked to sign personal injury waiver. In fact, whether or not a company asks customers to sign waivers is a good way up front to assess how responsible and professional an organization is, explains Brandon Lake, founder of Resmark Systems (http://www.resmarksystems.com/) in Salt Lake City.

But instead of signing a piece of paper, today clients may be signing a digital on-line waiver form.

Steven Foy is Director of Sales & Guest Relations for Nantahala Outdoor Center in Bryson City, NC. His company has used WaiverSign since June 2014.

“In addition to saving on paper, environmentally and economically, the e-waiver has allowed us and our guests to save time. Putting the waiver in their hands prior to their trip has facilitated a smoother and quicker check-in process upon arrival. We also greatly value collecting the additional information on guests that we weren’t catching with paper waivers,” said Foy.

He added, “We expected that we would increase efficiency, see less data leakage, gain quicker and more reliable access to waivers, and would see environmental and economic savings. We also expected that introducing a significant change like this into a vital component of the legal viability of the operation would not come without complications, so we phased into it.”

According to Foy, “Our expectations were pretty much right on point. We had over 7,000 guests use the e-waiver, which is 7,000 pieces of paper that we didn’t buy and are not storing. We received overwhelmingly positive feedback from the guests that used the e-waiver. We also ran into complications, as expected, but the Resmark Support Team was very quick and thorough in their response.”

Moose Head Ranch in Jackson Hole, WY, instituted WaiverSign 18 months ago for its summer guests, said Louise Davenport, spokesperson. The rationale to go with this system was because it’s easy and efficient to use and store.

“My expectations are more than fulfilled. Resmark has been great about technical help with questions and ease of operating it. I find it has saved me time and space and helped me track clients more efficiently,” she said.

WaiverSign allows a company to create digital liability waivers, release forms and rental agreements that clients can read and sign online. This product has application for activity providers, equipment rental businesses and education facilities, among many others. WaiverSign’s benefits include legible waivers stored electronically, precluding often incomplete or illegible waivers stored in boxes.

“Using technology to collect waivers is efficient and does away with the need to store reams of paper forms,” added Lake. “What we’re experiencing is a surge of interest from businesses that are beginning to institute the formality of waivers thanks to the ease of the electronic process. Before this convenience they may have blown the waiver-collecting process off.”

Resmark Systems is the vision behind and creator of WaiverSign (http://www.waiversign.com/), a digital personal risk and liability waiver signing app. The app is designed for day and multi-day tour operators, yoga and martial arts studios, exercise facilities and many other businesses and venues offering activities to the public. While closely related, clients do not have to be users of Resmark’s full back office system in order to use the WaiverSign application. Resmark Systems (http://www.resmarksystems.com/) is the premier marketing and reservation software platform for tour operators in the adventure travel industry.

About Resmark Systems- Founded in 2005 in Salt Lake City, Utah, Resmark Systems offers comprehensive tour operator software created by tour operators with multiple years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances, and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more questions and more information, visit http://www.resmarksystems.com/contact/

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Industry Contact:

BrandonLake

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888.737.6275

Media Contact: Widness & Wiggins PR

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Website and portfolio of past releases: http://www.travelnewssource.com/

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Organizations Asking Clients to Sign Personal Risk and Liability Waivers Assisted with New Digital WaiverSign App

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Released on Monday, 09 June 2014 09:08

SALT LAKE CITY, UT, June 9, 2014 – People signing up for rafting, yoga and fitness activities and for virtually any group or brand-organized physical pursuit may be asked to sign a personal injury and liability waiver. 

In fact, whether or not a company asks customers to sign waivers is a good way up front to assess how responsible and professional an organization is, said Brandon Lake, founder of Resmark Systems (http://www.resmarksystems.com/) in Salt Lake City. 

But instead signing a piece of paper, today clients may be signing an on-line digital waiver form. It’s a new form and benefit of technology that’s gaining wide acceptance in the marketplace.

“Using technology to collect waivers is efficient and does away with the need to store boxes of paper forms,” added Lake. “What we’re experiencing is a surge of interest from businesses that are beginning to institute the formality of waivers thanks to the ease of the electronic process. Before this convenience they may have blown the waiver-collecting process off.”

Resmark Systems recently created and instituted WaiverSign, a digital assumption of risk and liability app. The app is designed for tour operators, yoga and martial arts studios, exercise facilities and many other businesses and venues. For more details please see http://www.waiversign.com/.

Developer Resmark Systems is the premier marketing and reservation software platform for tour operators in the adventure travel industry.

WaiverSign allows a company to create digital liability waivers, release forms and rental agreements that clients can read and sign online. This product has application for activity providers, equipment rental businesses and education facilities, among many others. WaiverSign’s benefits include legible waivers stored electronically, precluding boxes of archived, sometimes illegible waivers.

Washington, D.C., attorney Chun T. Wright, PLLC noted, “I think any business in outdoor recreation needs to have a waiver for a variety of reasons. This (digital process) is a much more efficient way of doing business. It precludes having to track down people to sign waivers and it obviates the need to have a filing system to store thousands upon thousands of waivers on paper. Anyone or any group whether formal or informal that organizes and takes people out for activities absolutely should be using waivers.” Wright helped guide the development of WaiverSign.

In Seattle, Mona McPhee of McPhee Law Office said that some 50 percent of her clients are tour operators.

“When I work with them, quite a bit of what I do relates to risk shifting, so we talk about waivers. Many of them don't collect waivers in the best manner possible.  I am aware of several technological solutions to that and WaiverSign is one of them,” McPhee said. “From what I understand of the product, it implements what I would recommend as best practices for my tour operators.”

In regard to legal standing, “It would be supported in every court that I’m aware of and is something I have recommended to my clients,” McPhee added.

About Resmark Systems

The premier marketing and reservation software platform for tour operators in the adventure travel industry was founded in 2005 in Salt Lake City, Utah. Resmark Systems offers comprehensive tour operator software created by tour operators with multiple years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/.

# # #

Industry Contact:

BrandonLake

This email address is being protected from spambots. You need JavaScript enabled to view it.

888.737.6275

Media Contact:

Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 303.554.8821 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Website and portfolio of past releases: http://www.travelnewssource.com/

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Helping Tour Operators Find Success, Resmark Systems Processes Over Five Million Personal Adventures

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Released on Wednesday, 19 March 2014 09:06

SALT LAKE CITY, UT, March 19, 2014 —“Since its inception, Resmark Systems software has processed over five million personal adventures for the tour and activity market,” says Chip Broyles, Business Development Manager.

Resmark Systems, comprehensive tour operator software was created by leading tour operators who continue to use the system today. Resmark is focused on helping businesses guide their guests through all five stages of travel: Inspiration, Booking, Anticipation, Experiencing and Sharing. Due to their client’s success with the software, Resmark has seen its client base grow substantially over the past year.

 “Resmark consistently attracts some of the best tour operators in the recreation industry. They are looking to Resmark to streamline business functionality and to elevate the customer booking experience through the use of mobile capabilities, automated emails and top-notch communications,” says Broyles.

Here’s a look at some of the company’s newest clients and why they chose Resmark Systems (http://www.resmarksystems.com/) over the competition:

Anacortes Kayak Tours http://www.anacorteskayaktours.com/ became a client in December 2013. For over 10 years, Erik Schorr, owner, has orchestrated family-friendly kayaking adventures and multi-day vacations to the most scenic destinations in the San Juan Islands of Washington State. Adventures depart from both Anacortes and Friday Harbor on San Juan Island, providing the widest selection of destination choices available in the archipelago. This company has been voted the #1 Eco-Adventure in the Northwest since 2010 and is currently rated the #1 Activity in Anacortes by Trip Advisor.

Schorr needed an online reservation system that could mimic an “automated office person” to handle subtle logistical nuances, doing more than just booking reservations and sending out emails.  A system needed to be able to generate rosters, send emails, track inventory and help to make sure that people were able to get on to the trips that would suit them best.

“We can now handle online inquiries, reservations, payment schedules and follow up emails, without needing to lift a finger. We pride ourselves on keeping in touch with our customers and spent an amazing amount of our time composing the automatic email correspondences. Now we will be free to use that saved time in other productive ways,” Schorr said, appreciative of how intuitive much of the Resmark system is. He also anticipates that during the high season the system will give his staff some much needed breathing time.

Brett Soberg signed up Eagle Wing Tours http://www.eaglewingtours.com/ in February 2014. He is co-owner of this company that has won multiple awards for environmental efforts including support for 1% For the Planet and becoming the first 100% carbon neutral whale watching company in Canada. True adventure and guaranteed whale sightings are the company’s forte.

He appreciates Resmark for its robust marketing and email components, its accounting and reporting abilities and the fact that because the system was built by tour operators, there’s a thorough understanding of the customers’ travel cycle and overall booking process. He hopes the system will help reduce labor, simplify accounting and reporting, and encourage more customer follow up.

The owners of Flying Pig Adventure Company http://www.flyingpigrafting.com/, Sandy and Steve Bierle, became a client in January 2014. They are the leadingexperts in Yellowstone whitewater rafting, fly fishing and horseback expeditions.

They needed a systemthat could handle the wide variety of products they sell: lodging, rafting, horseback riding, tours and fly fishing. They needed a system with online booking capability on their website, and they wanted reservation software that communicates automatically with prospective and current customers using emails customized to that customer's particular needs and interests.

“Our experience with Resmark has been great. The setting up of our system is the most time-intensive part of the process, but we had good support from our service reps at Resmark, said Steve BIerele. “They were able to troubleshoot issues as well as show us how to address these issues so that we could have the knowledge we need to correct them and to work independently going forward. Most importantly to us, we were made to feel like we can pick up the phone and call any time to ask a question or get help with a complication. They are very focused on our satisfaction as Resmark clients.”

About Resmark Systems - The premier marketing and reservation software platform for tour operators in the adventure travel industry was founded in 2005 in Salt Lake City, Utah. Resmark Systems offers comprehensive tour operator software created by tour operators with multiple years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/ or call 888.RESMARK (737.6275).

# # #

Media Contact Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 303.554.8821 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Website and portfolio of past releases: http://www.travelnewssource.com/

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Resmark Contact:

Chip Broyles, Business Development Manager / 888.737.6275

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WaiverSign Announces New Digital Liability Waiver System

Details

Released on Monday, 28 October 2013 08:54

WaiverSign, Digital Waiver Signing Application, Eliminates Paper & Offers Huge Time Savings for Businesses

SALT LAKE CITY, UT, Oct. 28, 2013 – After months of meeting with businesses, attorneys, insurance companies, and the National Park Service, WaiverSign (http://www.waiversign.com/), a new digital waiver system, is now available to activity providers, physical fitness instructors and facilities, equipment rental businesses and education facilities, as well as many others.

WaiverSign allows companies to easily create and execute digital liability waivers, release forms and rental agreements that participants can read and sign online in advance of arrival at an activity, by using a desktop computer, tablet or phone.  In addition, participants can sign on location using a simple kiosk.

“Companies commonly use paper liability waivers or release forms for two reasons: for liability issues and to gather marketing information,” said Brandon Lake, founder of WaiverSign. “However, this often-illegible information gets stacked up in boxes for that rainy day when someone sits down to do data entry.  Not only is it time consuming to manually enter all the data (much of which can’t be read), companies miss an excellent marketing opportunity by not having the data in their database immediately before and after a participant’s experience.”

Because participants are emailed a copy of their signed document, businesses using WaiverSign have also reported an increase in participant emails gathered as well as accuracy of those email addresses.  “An additional benefit emailing the signed waiver,” says Lake, “is that it helps with the issue of a participant claiming that they never received a copy of the waiver and didn’t have time to fully read the waiver before their participation.” This is often a common defense with paper liability waivers.

Companies using WaiverSign’s electronic waiver system have reported huge savings in time and cost when compared to their previous paper processes.  They also love the fact that waivers are securely stored and backed up for the time they use the system and that they can be retrieved within seconds.

WaiverSign calculates that companies processing 8,000 waivers a year with WaiverSign will save more than $5,000 over paper waivers in time, labor and materials. 

The WaiverSign application is designed for tour and activity providers, yoga and martial arts studios, exercise facilities, tanning salons, trampoline and inflatable party and play areas, and any businesses and venue that requires liability release and/or assumption or risk documents. For more details please see http://www.waiversign.com/.

About WaiverSign

Founded in 2013, WaiverSign offers one of the most easy-to-use digital liability waivers and electronic liability release solutions available. An API (Application Programming Interface) allows other reservation and customer relationship databases to push and pull customer data directly to and from WaiverSign. This provides a simple and efficient way for collecting customer information in outside systems. For more information, visit http://www.waiversign.com.

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Media Contact:

Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 303.554.8821 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Website and portfolio of past releases: http://www.travelnewssource.com/

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WaiverSign Contact:

Chip Broyles, Business Development Manager / 888.737.6275

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.