Resmark Systems Introduces Mobile Booking System For Tour Operators in Adventure Travel Industry

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Released on Monday, 25 February 2013 08:26

SALT LAKE CITY, UT, Feb. 25, 2013 -- Resmark Systems, “Tour Operator Software Created by Tour Operators,” recently launched a mobile booking system for tour companies that enables potential clients to book partial to multiple-day tours and activities by smart phone and tablet. 

This newly developed capability is an incredibly intuitive and mobile-friendly online reservation process that allows tour operators to take advantage of the new mobile reality. Resmark reports the system is significantly increasing mobile reservations and efficiencies. 

“One of our clients, Moab Adventure Center, has increased mobile reservations by over 400 percent using this new booking system from Resmark,” reports Chip Broyles, Client Success Manager for Resmark. 

The mobile booking process was designed to be simple.  Once a tour has been selected and the booking page accessed, users select a date on an easy-to-use calendar, choose the number of participants, and check out.  Tour operators have the option to up-sell additional items in the process if they wish. 

Once someone has booked their tour, they receive a link that allows them to fill out additional information that the tour operator may require. “This keeps the booking process on a mobile device simple for the guest, but allows the tour operator to collect the information they need from participants,” explains Broyles. 

A company can set up this new Resmark system with a few lines of code that allow booking buttons to be placed anywhere on a tour operator's website. Buttons can even be embedded on a travel partner's website, i.e. another tour operator, travel agent or a local hotel or campground. 

Dylan Burt, from Navitat Canopy Adventures describes his experience with the Resmark Reservation & Marketing System. "I researched most every provider of reservations software on the market. I made the decision to use Resmark because it was the best. We have never had one complaint about our reservations process; in fact, we are always showered with praise about how user-friendly it is."

For more information see: http://www.resmarksystems.com/blog/on-the-mark/mobile-booking-system-for-tours-and-activities

About Resmark Systems - The premier marketing and reservation software platform for tour operators in the adventure travel industry was founded in 2005 in Salt Lake City, Utah. Resmark Systems offers comprehensive tour operator software created by tour operators with multiple years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/. 

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Resmark Contact:

Chip Broyles, Business Development Manager / 888.737.6275

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Blog: http://www.resmarksystems.com/blog/

Facebook: http://www.facebook.com/ResmarkSystems 

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Website and portfolio of past releases: http://www.travelnewssource.com/

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Resmark Systems Introduces Self-Service Booking Kiosk Enabling Adventure Travelers to Reserve Local Activities on the Spot

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Released on Tuesday, 22 January 2013 08:31

Utah’s Moab Adventure Center is First to Use the New Time-Saving Technology

SALT LAKE CITY, UT, Jan. 22, 2013 --  The Moab Adventure Center, http://www.moabadventurecenter.com/, a one-stop, active travel resource for independent and guided multi-sport adventures in the Moab, Arches and Canyonlands National Park region, now sports a new self-service booking kiosk for visitors to peruse, pick and choose a variety of recreational activities such as rafting, biking, canyoneering and four-wheeling.

The kiosk is the newest product of Resmark Systems the premier marketing and reservation software platform for tour operators in the adventure travel industry. See: http://www.resmarksystems.com/.

The Resmark booking kiosk is much less expensive than traditional kiosks as it simply uses the touch screen technology of an iPad to display available tours and allow guests to complete a purchase.  The reservation experience is designed to fit perfectly on the iPad screen, providing an easy and intuitive interface for users.

Moab Adventure Center decided to house the iPad in a large wooden cabinet to provide more prominence and the feeling of a kiosk, but the iPad or any tablet could be presented in a simple enclosure at a counter or on a wall as preferred by the client.

“This online booking kiosk offers a unique opportunity to capture the attention of visitors who may not be ready to jump into a conversation about a tour or who may just prefer self-service.  With a growing trend towards self-service kiosks at airports and self-serve checkout at the grocery store, it's likely that more and more people will gravitate towards this method of purchase,” said Chip Broyles, Client Success Manager for Resmark.

On busy days, the kiosk at Moab Adventure Center will act as an additional employee, allowing guests to bypass a line of people at the reservations desk.  “If such a booking kiosk were housed outside the store, it could also serve as an after hours opportunity for people who stop by later in the evening to book a trip,” notes Broyles.

A variety of activities encompassing air, land and water offer a line-up of half-day to multi-day tours unique to Moab’s location between the red rock wonders of Arches National Park, the sandstone landscapes of Canyonlands National Park and the National Forest wilderness of the La Sal Mountains. See: http://www.moabadventurecenter.com/activities/

For more information and links to other informative blog posts please see http://www.resmarksystems.com/blog/colleen-tvorik/new-booking-kiosk.

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/.

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Media Contact:

Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 303.554.8821 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Website and portfolio of past releases: http://www.travelnewssource.com/

Follow Widness & Wiggins PR on Twitter: http://twitter.com/#!/BoulderDave

Resmark Contact:

Chip Broyles, Business Development Manager / 888.737.6275

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Blog: http://www.resmarksystems.com/blog/

Resmark Systems Announces ‘The Super Series’: Five Free Online Travel Marketing Seminars For Tour Operators

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Released on Monday, 19 September 2011 10:20

SALT LAKE CITY, UT, Sept. 19, 2011 —Resmark Systems (http://www.resmarksystems.com/), the premier marketing and reservation software platform for tour operators in the adventure travel industry, will host a complimentary five-part, online travel marketing summit entitled The Super Series beginning Oct. 6. 

The programs, all planned for Thursdays, begin at 1 p.m. EST: 

            Oct 6 “Travel Websites that Sell - 5 Ways to Kick up Your Online Mojo”  with Chad Allen, Resmark Interactive, explores some of the most effective travel websites and covers five important steps that make sites more successful and engaging. 

            Oct 13 “An Adventure in Selling - How to Convert Incoming Calls to Sales” with Barry Himmel, Senior VP Signature Worldwide, explains how a few simple changes in the way phones are answered will translate into legendary service and greater sales. 

            Nov 3 “Are You Ready for the Mobile Revolution? - How to Fix Your Website for Phones and Tablets” with Marla Johnson Norris, CEO, Aristotle Interactive, discusses websites, mobile formats and what it means to business. 

            Nov 10 “Email that Gets Results -- The Best Strategies from 2011 and How to Use Them” with Joel Book, Principal, Market Research & Education Group at ExactTarget, uncovers some of the best email strategies from 2011 and how travel companies can apply them. 

            Nov 17 “Travel, Tweets and Trends Revisited -- How Real Businesses are Making ‘Social’ Work in Tourism” with Brandon Lake, Founder of Resmark Systems and Jason Reckers, Director of Online Strategy, Adventure Travel Trade Association, look at how a company stacks up against others in the travel industry when it comes to using tools like Facebook and Twitter and what are the best ways to use social media. 

For complete seminar details, bonus offerings, speaker bios and online registration visit: http://www.resmarksystems.com/travel-marketing/ 

“We’ve brought together excellent guest speakers from around the world to cover topics in travel marketing from website design to legendary phone service,” explains series founder Brandon Lake of Resmark Systems. Following are some of the experts involved: 

Joel Book: Principal with the Market Research & Education Group ExactTarget, Book was voted one of the "50 Most Influential People in Sales Lead Management." He combines 30 years experience with consulting for companies like Microsoft, Hasbro and Purina. 

Marla Johnson Norris: CEO of Aristotle Interactive, an award-winning integrated marketing agency, Norris is a nationally recognized expert and speaker on Internet and interactive marketing. 

Chad Allen: Holding the reigns of Resmark Interactive, a progressive design and development firm focused on adventure travel and tourism, Allen has been involved in many aspects of the web industry since its infancy in the late 90’s. He has worked with several high-profile Fortune 500 brands and been instrumental in assisting them in implementing their web strategies. 

Barry Himmel: As senior vice president of Signature Worldwide, Himmel has helped numerous travel and adventure companies develop their customer service and sales strategies to build a culture in which they are consistently exceeding customers’ expectations and driving revenues. 

Jason Reckers: As Director of Online Strategies for the Adventure Travel Trade Association, Reckers provides a focused consulting role in helping the association with strategic planning and development of online solutions to help meet the growing needs of internal operations and build valuable, new membership benefits. 

Brandon Lake: Lake helps run two of the most successful tour operations in North America, Western River Expeditions and Moab Adventure Center.  He founded Resmark Systems, a leading reservation system and consulting service, which has helped tour operators produce greater sales and operate more cost effectively. 

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/. 

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Industry Contact:

Chip Broyles, Business Development Manager

Resmark Systems

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888.737.6275

Media Contact:

Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 303.554.8821 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Website and portfolio of past releases: http://www.travelnewssource.com/

Follow Widness & Wiggins PR on Twitter: http://twitter.com/#!/BoulderDave

Resmark Systems Tour Operator Software Launches “Bright Angel” Custom Fields That Can Define Any Activity Outfitter Offers

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Released on Monday, 01 August 2011 17:12

SALT LAKE CITY, UT, July 31, 2011 —Resmark Systems (http://www.resmarksystems.com/), the premier marketing and reservation software platform for tour operators in the adventure travel industry, announces its July 20 release of “Bright Angel,” an upgrade that makes the system even more flexible and powerful for tour operators throughout North America. Included in this recent release is an exciting custom fields upgrade that allows outfitters to gather critical information of any kind for their activities. 

"If a diving or rafting company has the need to collect information such as wetsuit size, for example, a Resmark client can create and pre-define a dropdown list of sizes that can be chosen for in-house and online reservations. They can also associate this wetsuit size only with applicable activities, leaving non-wetsuit adventures untouched," says Bryce Cottam, Resmark's Director of Technology. 

This feature allows customers new to Resmark more latitude in importing existing customer databases after upgrading to Resmark from an old reservation system. 

Chip Broyles, Client Success Manager for Resmark, said, “While we have always had a migration history field that allowed a new client to import past reservation history information, we wanted our new clients to be able to have a field labeled the same as they may have had in their old system. This new feature allows that to happen, and makes an upgrade to Resmark that much smoother, and that much more complete." 

Another feature of the enhanced version just released is the ability to handle online “tiered pricing” discounts. While many companies offer standard rates for adult and youth, many offer additional discounts for other pricing tiers, such as senior or child. Resmark's latest upgrade allows for more accurate gathering of guests that fall into these discounted pricing tiers, and helps create a better overall online experience for the guest. 

Another breakthrough concerns enhanced flexibility in accurately calculating taxes on a per agency basis, simplifying arrangements with outside sales agents and the management of sales taxes.  

Resmark has also been keeping an eye on the world of mobile technology. Chad Allen, the designer at the helm of Resmark's new design division called Resmark Interactive (http://www.resmarkinteractive.com), said that by 2013 instead of using the traditional desktop computer, more internet users will use a mobile device to access their information.  

“This is huge for outdoor adventure travel companies. Everything you can do to enhance the mobile experience your customers have with your online presence will go along way to filling space availability,” said Allen. "We've enhanced the online reservation process to allow for easier field entry for those customers who are trying to book a trip on phones and iPads. The easier it is, the more they're likely to book."  

Now that this latest build has been released to their clients, the Resmark development team will finish the next release's advanced features including new gift card payment functionality and capabilities that allow Resmark clients to automatically handle Groupon sales in an online setting.  

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/.  

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Resmark Interactive to Integrate Travel Websites Into Mobile Applications for Use on iPhone, Androids, iPads and Tablets

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Released on Monday, 13 June 2011 15:24

SALT LAKE CITY, UT, June 13, 2011 — Resmark Systems http://www.resmarksystems.com/, the premier marketing and reservation software platform for tour operators in the adventure travel industry, in May launched Resmark Interactive http://www.resmarkinteractive.com, a new website design division specializing in developing websites for use on iPhone, Androids, iPads and tablets. 

Resmark Interactive's latest project was to translate the website of an adventure tour operator in Moab, UT, Moab Adventure Center, into a mobile interface that capitalizes on this growing market of mobile users. 

Brandon Lake, Vice President of Marketing for the Moab Adventure Center, says, “For any company, travel-related or not, capitalizing on this market should be an absolute top priority.” 

Chad Allen, lead designer at Resmark Interactive, notes, “By the end of 2013, more people will be browsing the web with mobile devices than with desktop computers. By understanding the psychology of how your customers interact with your company online, we are able to develop engaging online experiences built around ease of use, speed and simplicity.” 

“Just because you can look at your website on a mobile device does not necessarily mean it's optimized for that interface. Simplicity, layout, and design all combine to make a website fit for a mobile environment,” says Allen. 

Resmark Interactive is the design division of Resmark Systems, leading tour operator software and marketing solution provider for the adventure travel and tourism industry, with clients throughout the United States, Canada and the Caribbean. The companies range from multi-million dollar organizations with scores of internal users to smaller family-run business with only a few reservationists. 

Rates for mobile websites are $2,000 to $5,000 for a search engine ready site with limited functionality such as a contact form and web analytics; $5,000 to $10,000 for a customized experience for website visitors including additional functionality like photo galleries, social media integration, multiple forms and web analytics; $10,000 to $30,000 providing a competitive analysis, demographic research, and specific user scenarios devoted to individual web pages. These sites often provide brand development, photo and video integration, e-commerce services and more 

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/. 

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Resmark Systems Tour Operator Software Announces New Digital Departure Displays

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Released on Thursday, 05 May 2011 13:28

Other New Program Enhancements Assist in Packaging Activities, Events and Accommodations and Increasing Sales to Current Customers 

SALT LAKE CITY, May 5, 2011 – In Moab, UT, visitors can now go to the Moab Adventure Center office, gaze upon an easy-to-read electronic display and determine what activities they can sign up for on the spot or perhaps enjoy tomorrow or the next day.  

“Guests love it! They don’t waste time figuring out what’s available or what to do. They can easily see that a jeep safari or perhaps a river trip is starting in 10 minutes, and they’re out the door,” said Brandon Lake, founder of Resmark Systems (http://www.resmarksystems.com/). “It’s quite similar to those departure/arrival screens you see at the airport, but it’s designed to showcase adventure activities,” Lake adds.  

The feature is one of several new advances in Resmark Systems Tour Operator Software designed to save tour operators time while enhancing revenues.   

Lake said that clients purchase their own display hardware, like a flat screen LCD monitor, and link it to their reservation database via a simple browser connection to the Internet.  Once they’ve chosen what trips they would like to display, the screen then updates changes in availability every five minutes which the in-store customers can then see.  “It creates a great sense of urgency for customers considering what to do next,” explains Lake.  

“This is incredibly useful in any location where people purchase activities on a walk-in basis. The purpose of the display is to channel new bookings into activity launches that are already confirmed and are close to departure. Booking any remaining space on these launches would generally be considered your highest priority as it often results in your greatest profit,” said Lake. Some 30 activities can be listed chronologically by the minute noting such things as “Limited Availability, Available, or Sold-Out.” 

Another new Resmark enhancement allows tour operators to create packages of per-person based activities, such as an adventure tour, and then combine it with unit-based items, such as lodging rooms or item rentals.  The desired package elements are assembled in the database and are sold to the customer with per person adult and per person child rates. 

“The savings in time to the tour operator is pretty significant when you don’t have to deal with the components of a package,” says Lake, noting that Resmark clients experience time savings of over 50 percent when they start using Resmark overall. “These features become more important in a time of lean budgets and staffing.” 

A third new advancement called ‘Upsell Management’ allows tour operators greater flexibility in how to encourage and stimulate the up-selling of other activities or add-ons.  “Your greatest opportunity for making a new sale is often the very person you’ve already sold something to,” explains Lake.  “With Resmark’s online automation, as well as built-in tools to encourage your in-house reservation staff to offer guests more choices, sometimes a sale is made simply because you remembered to ask.  For tour operators of all sizes trying to capitalize on sales, Resmark Systems can be invaluable.” 

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/. 

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Adventure Tour Operators Scramble to Resmark Systems Tour Operator Software to Increase Yield and Save on Marketing Dollars

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Released on Wednesday, 09 March 2011 10:34

SALTLAKE CITY, Mar. 9, 2011– A major sign of economic recovery within the travel industry is new tour operator investment in reservation and marketing software systems. One of the fastest growing players in integrated back office automation is Resmark Systems Tour Operator Software http://www.resmarksystems.com/.  In the past four months they have added 21 new clients. 

Brandon Lake, Resmark Systems founder, noted that tour operators ranging from two to more than 50 employees are finding that Resmark’s tour operator software is much more than just a reservation system. 

“Resmark actually helps increase revenue and save labor costs at the same time,” said Lake. He added that tour operators using his system report saving thousands of dollars on marketing. They cite saving time and labor with the significant benefit of offering real-time online reservations, with many users currently experiencing over one-third of their reservations online. 

Research shows that companies who have upgraded to Resmark convert 50 to 200 percent more leads than prior to using the system. 

"We believe that Resmark has helped expand our business already and will allow us to offer more activities with little or no additional staff. We can get information to our customers quicker and we look more professional,” said Greg Henington, owner of Far Flung Outdoor Center in Terlingua, TX who began using Resmark in 2009.   

New clients added over the past four months include four more of the nine-member Trusted Adventures Alliance: The Wayfarers, Ciclismo Classico, Great Alaska Adventure Lodge, and Myths and Mountains. As a group, they look forward to collaborating on marketing ideas available through Resmark Systems as well as comparisons of sales efforts using the same reporting system. Other new companies come from varied niches of the travel and tourism industry including zipline and canopy tour companies, river rafting, whale watching, team building, and tour operators. 

Resmark Systems offers current and cutting edge information and discussion on their online tour operator software blog. Companies considering the system are encouraged to review stories and strategies from tour operators using the software included in popular past webinars accessed online at http://www.resmarksystems.com/webinar/. 

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/. 

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Resmark Systems Tour Operator Software Helps Secure Bookings and Revenue Streams for Long Point Eco Adventures

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Released on Monday, 01 November 2010 11:56

Innovative RESMARK Systems Leverages Social Media Tools With Satisfied Customers to Create Volunteer Marketers

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Released on Thursday, 21 October 2010 14:10

Adventure Tour Operators Surveyed on Use of Social Media: “Travel, Tweets & Trends” Reveals Potential, Challenges

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Released on Wednesday, 29 September 2010 16:50