SALT LAKE CITY, UT – For the first time, travelers are turning to AI tools like ChatGPT to plan trips—often bypassing traditional search engines and websites. ResmarkWeb, a digital marketing agency serving the tour and activity industry, warns that businesses without AI-ready websites risk being invisible to tomorrow’s travelers.
“AI is the new travel agent,” says Nikki DeSantis, Marketing Director at ResmarkWeb. “If your website isn’t optimized for AI, your business may never show up when travelers plan their next adventure. Websites aren’t dead—they’re the trust signals AI and Google depend on.”
On a recent trip, DeSantis planned a two-week African itinerary almost entirely through ChatGPT—using traditional websites only to confirm details.
“Just a few months ago, I would have spent hours clicking through dozens of Google results,” she explains. “Now, ChatGPT delivers nearly everything in one place. The only companies that show up are the ones who’ve done the work to make their sites AI-friendly.”
While AI and Google are changing the rules, the foundation of visibility remains the same: a trustworthy, content-rich website.
“Today’s successful site does more than look good—it feeds the AI and search algorithms with accurate, in-depth content,” adds DeSantis. “That means detailed FAQs, authentic reviews, high-quality media, and insights only real operators can provide.”
ResmarkWeb recommends operators take these actions to stay competitive:
DeSantis has authored a full guide, How Tour Operators Can Win at SEO and AI Search in 2025, available on ResmarkWeb.
“My goal was to make this practical, not intimidating,” she says. “Even if you’re not a tech expert, you can follow these steps—or hand them to your marketing team—and stay visible in an AI-driven world.”
Read the full guide here:https://www.resmarkweb.com/how-tour-operators-can-win-at-seo-and-ai-search
For more information, please visit ResmarkWeb at https://www.resmarkweb.com/ or call 435-268-3747.
Founded in 2021, ResmarkWeb is a digital marketing agency dedicated to the needs of tour operators and adventure travel providers. A division of Resmark Systems, ResmarkWeb specializes in custom websites, SEO strategies, and paid media campaigns that increase visibility, drive direct bookings, and strengthen brand positioning.
Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.
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