Released on Monday, 01 November 2010 11:56
SALT LAKE CITY, UT, Nov 1, 2010 – Long Point Eco Adventures www.lpfun.ca in St. Williams, Ontario, Canada is best known for its Zip Line Canopy tour involving eight zip lines, two suspension sky bridges and a 40’ rappel at the end of the course. However, thanks in part to a powerful back office reservation system, the company has set an aggressive course for expansion.
Steve Martin, manager, reflected that the success of his operation is due in great part to an affiliation with Resmark Systems www.resmarksystems.com, a reservation and marketing software company he enlisted when Long Point Eco Adventures open its doors in 2009.
Having the right system to manage and take reservations from multiple sources has allowed the company to grow. On April 2, 2010 Long Point Eco Adventures unveiled its “Long Point Observatory,” Canada's newest public astronomical observatory. Boasting a state-of-the-art 40-centimeter (16-inch) Schmidt-Cassegrain telescope it can reveal celestial objects 10,000 times fainter than the faintest objects visible to the naked eye.
Martin’s company has noticed that 65 percent of its clients who book time at the Observatory also go out on the zip line. Along the way the company has also introduced canoe and kayak adventures and future plans call for guided mountain bike programs and rentals.
“Resmark has also enabled us to manage and offer additional revenue generating products such as a zip line photo package where shots of guests in action automatically upload to a server in our office. We have seen about 20 percent of our clients purchase these photos on the spot. We have also implemented school packages that include zip lines along with teambuilding, interpretive hikes, pottery lessons, and classes in life systems, Earth and space.
The Resmark reservation tool
, he said, allows his sales team to efficiently secure individual and group activity bookings and payments safely over the phone, in person, and online.
“The program is user friendly and we have trained the majority of our staff on the use of the reservation system,” said Martin, adding that Resmark’s ability to set up agents at different locations for booking has also been a valuable tool. Currently Martin’s team works with seven different locations that can take and secure bookings.
“This has made partnering up with local accommodation providers easy, and having them booking and selling our tours is a great feature made possible by Resmark’s robust tour operator software
,” he said.
Martin did point out that he is looking forward to the slower off-season when he’ll be able to implement and train his staff on other marketing features built into the Resmark software system.
“Our operation has been quite busy since the grand opening in 2009. This has limited us to using just part of the whole system, something which we are now working on. The automated e-mail function with built-in database will be a huge leap forward for building repeat bookings, as well as a time saver for general inquires that come through on a day-to-day basis,” Martin noted.
About Resmark Systems
Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience. Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting. Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.
Clients ranging from well-established business to start-ups include Western River Expeditions, Nantahala Outdoor Center (NOC), Sandals & Beaches Resorts, Orange Torpedo Trips, Long Point Eco Adventures, and Zoar Outdoor.
# # #