Resmark

Reservation and Marketing Solutions

Website: http://www.resmarksystems.com

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators who intimately understand the industry.  Resmark Systems provides online booking software and database automation for activity, lodging and rental services from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. 

Who uses it?

Tour operators of all types including rafting, biking, fishing, zipline, horseback, sailing, diving, whale watching, lessons, events and more. Travel companies using Resmark range in size from 1 to 50+ users. Check out some of the tour reservation system reviews from Resmark clients.

Why you need it?

Resmark will help increase revenue and save labor costs at the same time. Resmark makes life easier for business owners and reservation staff, leading to happier employees and more satisfied customers.

Why Resmark Users Are so Successful

  • Proven Cost Savings

Tour operators that use Resmark's Tour Booking Software report saving thousands of dollars on marketing.  These same operators are saving time and labor with the significant benefit of offering real-time online reservations.  Many Resmark users currently get over one-third of their reservations online!

  • Better Decisions

Get comprehensive tracking and reporting through the same reporting platform used by companies such as AT&T, Visa and BMW. You'll make better marketing and budgeting decisions, helping you spend each dollar where it really counts.

  • Increased Distribution

Resmark's Tour Booking Software makes it easy for you to sell tours from other companies and even easier for other travel and tour operators to sell your trips.  You'll quickly discover how Resmark can create powerful partnerships and increase sales.

  • Secure & Accessible Data

With Resmark's Tour Booking Software, you'll access your reservations, reports and data from anywhere with 99.9% uptime. Securely process payments according to PCI compliance standards and maintain data backups on a consistent basis.

  • Unparalleled Lead Conversion

Companies who have upgraded to Resmark convert 50 to 200% more leads than prior to using the system. Discover how Resmark's powerful marketing component could potentially pay for the system many times over!

  • Consistent and Reliable Support

Get answers fast with responsive phone, email and online support. Nothing is as critical to your business as the system that powers your sales, payments, and operations. Reliable support is essential and Resmark provides it.

Resmark Tour Management & Booking Software Features

  • Online Reservations » Save Time

Resmark Tour Management Software provides an intuitive online reservation interface so your customers can easily book your tours, lodging or rentals. Ensuring that your inventory is online with real-time availability is crucial to your success.  Customers today expect the convenience of online reservations. You'll not only be able to offer great service, but you'll also save time and labor costs. Current Resmark users get up to 40% of their reservations online!

  • Back Office Reservations » Get Flexibility

Resmark Systems Tour Management Software provides all the tools you need so you can efficiently make reservations on the phone or in person. You'll reduce training time and increase sales with Resmark Systems' user-friendly, feature-rich reservations interface.

  • Networking » Increase Sales

Collaboration both online and off-line with related tour and hospitality businesses is of ever-increasing importance in your marketing efforts.  Whether you collaborate directly with travel agencies, hotels, or any travel-related company, referral-based business is critical to growing your bottom line.  Resmark Systems' Tour Management Software offers the tools to make agency referrals, direct bookings and third-party tours or services an integral part of your business model.

  • Automated Marketing & Email » Increase Conversions

Today more than ever, there is so much competing for your customers’ time and money.  You need a way to generate more leads, convert leads at a higher rate, and reach out to past guests in an effective and efficient manner.  Resmark Tour Management Software provides not only your reservation solution, but also a powerful marketing component including email automation to help you reach your business goals.

  • Accounting & Finance » Make Better Decisions

As all your efforts in marketing, sales, and operations come together in a successful business, it’s imperative that you have the right tools to effectively manage accounting and finance to make the right business decisions.   Resmark's Tour Management Software provides simple and efficient solutions to help you analyze cash flow and profitability, automatically communicate with customers regarding payments, and maintain flexibility while following standard accounting principles.

  • Operations & Logistics » Increase Efficiency

Just as important as the need to increase sales of your products and services is your ability to provide the highest levels of service in your operations and inventory management. Resmark Systems' Tour Managment Software offers tools to help your operation run smoothly and to help exceed the expectations of your guests.

See: http://www.resmarksystems.com/features/

Some Companies That Use Resmark Systems

Sandals & Beaches Resorts | Caribbean
West Coast Aquatic Safaris | Tofino, BC
Glacier Guides | Montana
Cascade Raft & Kayak | Idaho
Big Creek Expeditions | Tennessee
Nantahala Outdoor Center | North Carolina
Western River Expeditions | Utah
Long Point Eco Adventures | Ontario, Canada
Orange Torpedo Trips | Oregon
Zoar Outdoor | Massachusetts
Far Flung Outdoor Center | Texas
Moab Adventure Center | Utah
Grand Canyon Expeditions | Arizona
Mariah Wilderness Expeditions | California
… and more!

Industry Contact

Brandon Lake
This email address is being protected from spambots. You need JavaScript enabled to view it.
888.737.6275

Follow Resmark Systems

Blog: http://www.resmarksystems.com/blog/
Twitter: https://twitter.com/resmarksystems
LinkedIn: http://www.linkedin.com/company/resmark-systems
Facebook: http://www.facebook.com/ResmarkSystems

Media Contact

Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.
Dave Wiggins: 303.554.8821 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Resmark Systems Tour Operator Software Announces New Digital Departure Displays

Other New Program Enhancements Assist in Packaging Activities, Events and Accommodations and Increasing Sales to Current Customers 

SALT LAKE CITY, May 5, 2011 – In Moab, UT, visitors can now go to the Moab Adventure Center office, gaze upon an easy-to-read electronic display and determine what activities they can sign up for on the spot or perhaps enjoy tomorrow or the next day.  

“Guests love it! They don’t waste time figuring out what’s available or what to do. They can easily see that a jeep safari or perhaps a river trip is starting in 10 minutes, and they’re out the door,” said Brandon Lake, founder of Resmark Systems (http://www.resmarksystems.com/). “It’s quite similar to those departure/arrival screens you see at the airport, but it’s designed to showcase adventure activities,” Lake adds.  

The feature is one of several new advances in Resmark Systems Tour Operator Software designed to save tour operators time while enhancing revenues.   

Lake said that clients purchase their own display hardware, like a flat screen LCD monitor, and link it to their reservation database via a simple browser connection to the Internet.  Once they’ve chosen what trips they would like to display, the screen then updates changes in availability every five minutes which the in-store customers can then see.  “It creates a great sense of urgency for customers considering what to do next,” explains Lake.  

“This is incredibly useful in any location where people purchase activities on a walk-in basis. The purpose of the display is to channel new bookings into activity launches that are already confirmed and are close to departure. Booking any remaining space on these launches would generally be considered your highest priority as it often results in your greatest profit,” said Lake. Some 30 activities can be listed chronologically by the minute noting such things as “Limited Availability, Available, or Sold-Out.” 

Another new Resmark enhancement allows tour operators to create packages of per-person based activities, such as an adventure tour, and then combine it with unit-based items, such as lodging rooms or item rentals.  The desired package elements are assembled in the database and are sold to the customer with per person adult and per person child rates. 

“The savings in time to the tour operator is pretty significant when you don’t have to deal with the components of a package,” says Lake, noting that Resmark clients experience time savings of over 50 percent when they start using Resmark overall. “These features become more important in a time of lean budgets and staffing.” 

A third new advancement called ‘Upsell Management’ allows tour operators greater flexibility in how to encourage and stimulate the up-selling of other activities or add-ons.  “Your greatest opportunity for making a new sale is often the very person you’ve already sold something to,” explains Lake.  “With Resmark’s online automation, as well as built-in tools to encourage your in-house reservation staff to offer guests more choices, sometimes a sale is made simply because you remembered to ask.  For tour operators of all sizes trying to capitalize on sales, Resmark Systems can be invaluable.” 

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/. 

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Adventure Tour Operators Scramble to Resmark Systems Tour Operator Software to Increase Yield and Save on Marketing Dollars

SALTLAKE CITY, Mar. 9, 2011– A major sign of economic recovery within the travel industry is new tour operator investment in reservation and marketing software systems. One of the fastest growing players in integrated back office automation is Resmark Systems Tour Operator Software http://www.resmarksystems.com/.  In the past four months they have added 21 new clients. 

Brandon Lake, Resmark Systems founder, noted that tour operators ranging from two to more than 50 employees are finding that Resmark’s tour operator software is much more than just a reservation system. 

“Resmark actually helps increase revenue and save labor costs at the same time,” said Lake. He added that tour operators using his system report saving thousands of dollars on marketing. They cite saving time and labor with the significant benefit of offering real-time online reservations, with many users currently experiencing over one-third of their reservations online. 

Research shows that companies who have upgraded to Resmark convert 50 to 200 percent more leads than prior to using the system. 

"We believe that Resmark has helped expand our business already and will allow us to offer more activities with little or no additional staff. We can get information to our customers quicker and we look more professional,” said Greg Henington, owner of Far Flung Outdoor Center in Terlingua, TX who began using Resmark in 2009.   

New clients added over the past four months include four more of the nine-member Trusted Adventures Alliance: The Wayfarers, Ciclismo Classico, Great Alaska Adventure Lodge, and Myths and Mountains. As a group, they look forward to collaborating on marketing ideas available through Resmark Systems as well as comparisons of sales efforts using the same reporting system. Other new companies come from varied niches of the travel and tourism industry including zipline and canopy tour companies, river rafting, whale watching, team building, and tour operators. 

Resmark Systems offers current and cutting edge information and discussion on their online tour operator software blog. Companies considering the system are encouraged to review stories and strategies from tour operators using the software included in popular past webinars accessed online at http://www.resmarksystems.com/webinar/

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/

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Resmark Systems Tour Operator Software Helps Secure Bookings and Revenue Streams for Long Point Eco Adventures

SALT LAKE CITY, UT, Nov 1, 2010 – Long Point Eco Adventures www.lpfun.ca in St. Williams, Ontario, Canada is best known for its Zip Line Canopy tour involving eight zip lines, two suspension sky bridges and a 40’ rappel at the end of the course. However, thanks in part to a powerful back office reservation system, the company has set an aggressive course for expansion.
 
Steve Martin, manager, reflected that the success of his operation is due in great part to an affiliation with Resmark Systems www.resmarksystems.com, a reservation and marketing software company he enlisted when Long Point Eco Adventures open its doors in 2009.
 
Having the right system to manage and take reservations from multiple sources has allowed the company to grow. On April 2, 2010 Long Point Eco Adventures unveiled its “Long Point Observatory,” Canada's newest public astronomical observatory. Boasting a state-of-the-art 40-centimeter (16-inch) Schmidt-Cassegrain telescope it can reveal celestial objects 10,000 times fainter than the faintest objects visible to the naked eye.
 
Martin’s company has noticed that 65 percent of its clients who book time at the Observatory also go out on the zip line. Along the way the company has also introduced canoe and kayak adventures and future plans call for guided mountain bike programs and rentals.
 
“Resmark has also enabled us to manage and offer additional revenue generating products such as a zip line photo package where shots of guests in action automatically upload to a server in our office. We have seen about 20 percent of our clients purchase these photos on the spot.  We have also implemented school packages that include zip lines along with teambuilding, interpretive hikes, pottery lessons, and classes in life systems, Earth and space.
 
The Resmark reservation tool, he said, allows his sales team to efficiently secure individual and group activity bookings and payments safely over the phone, in person, and online.
 
“The program is user friendly and we have trained the majority of our staff on the use of the reservation system,” said Martin, adding that Resmark’s ability to set up agents at different locations for booking has also been a valuable tool. Currently Martin’s team works with seven different locations that can take and secure bookings.
 
“This has made partnering up with local accommodation providers easy, and having them booking and selling our tours is a great feature made possible by Resmark’s robust tour operator software,” he said.
Martin did point out that he is looking forward to the slower off-season when he’ll be able to implement and train his staff on other marketing features built into the Resmark software system.
 
“Our operation has been quite busy since the grand opening in 2009. This has limited us to using just part of the whole system, something which we are now working on. The automated e-mail function with built-in database will be a huge leap forward for building repeat bookings, as well as a time saver for general inquires that come through on a day-to-day basis,” Martin noted.
 

About Resmark Systems
Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience. Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting. Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. 
 
Clients ranging from well-established business to start-ups include Western River Expeditions, Nantahala Outdoor Center (NOC), Sandals & Beaches Resorts, Orange Torpedo Trips, Long Point Eco Adventures, and Zoar Outdoor.
 
For more information, visit www.resmarksystems.com.
 
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Industry Contact:
Brandon Lake
This email address is being protected from spambots. You need JavaScript enabled to view it.
888.737.6275

Innovative RESMARK Systems Leverages Social Media Tools With Satisfied Customers to Create Volunteer Marketers

 

SALT LAKE CITY, Oct 21, 2010 – RESMARK Systems http://www.resmarksystems.com/ a forward-thinking provider of tour operator software, is using the age-old art of word-of-mouth, viral advertising to enhance exponentially the results of social media, blogging and email marketing. In so doing it is turning satisfied clients into volunteer marketers.
 
A collaboration between RESMARK Systems, Compendium (provider of corporate content creation software), and ExactTarget (provider of email messaging software) has effectively shown how social media, blogging and email marketing can be done on a daily basis to stimulate inquiries and bookings.
 
Here’s how it works, explained Brandon Lake, founder of RESMARK Systems and Jay Baer, founder of Convince & Convert, a social media strategy consultancy.
 
Friends return home after taking an awesome trip with a tour operator using RESMARK Systems. The RESMARK software automatically sends the guests a well-designed, personal and compelling email (powered by ExactTarget) asking them to share their story and photos on an online form the client provides. The client receives the response and within minutes scans the content before posting the guest’s story and photos to the company’s blog, which resides on Compendium software.  
 
Baer explains, “Compendium is a uniquely powerful blogging platform because it creates separate, “compended” blogs for each keyword. Thus, your company doesn’t really have one blog, it has hundreds of keyword-focused blogs. Consequently, if someone searches for Colorado River whitewater rafting on Google, they’ll likely find that version of a client company’s blog, which contains only posts about Colorado River whitewater rafting.” The beauty of it explains Baer, is that “the software automatically harvests and organizes topically similar posts for maximum search effectiveness.”
 
Once the stories are reviewed, approved and posted on the blog, RESMARK automatically triggers another email asking the author to share the story link on Facebook, Twitter, and elsewhere. This becomes the viral component as trip participants invite friends, family and co-workers to check out their vacation exploits and photos.
 
“The wonder of this system,” said Lake, “is that once it’s set up and the business rules determined, you spend almost no time managing the program. A client can scan the stories before pushing them live on their blog. They continue to interact with guests and alumni on Facebook and other places, but it’s very little work day-to-day.”
 
Baer said the program works because it’s rooted in helpfulness, not marketing.
 
“Guests want to share their story. RESMARK is enabling that desire with a well-timed email nudge,” he said. “It gives fans an appropriate assignment. The story collection form doesn’t require a long account or video clip. Guests type their story, upload a photo if they want, and add their name and address. That’s it.”
 
It effectively counters the belief that social media and quality content creation have to be a huge time commitment explains Baer. “This program definitely requires some set up and integration work that goes well beyond the norm. But after that, your company spends only a few minutes a day on oversight and interaction.”
 
Based on successful tests and a proven model, RESMARK has now packaged the integration, making it available to tour operators globally.
 
About Resmark Systems
Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience. Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting. Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. For more information, call 888.737.6275 or visit www.resmarksystems.com.
 
About Jay Baer
Jay is one of the world’s most popular social media authors and speakers. He is the co-author of the book The Now Revolution, to be published in early 2011 by John W. Wiley & Sons. A founder of five companies, Baer has worked with more than 700 businesses on digital marketing and social media strategy, including Nike, Proctor & Gamble, Cadbury, Arizona Cardinals, Marriott, and more than 25 of the Fortune 1000. Currently, Baer directs Convince & Convert, a social media strategy consultancy that works with corporate clients and public relations firms on maximizing the impact of social media participation.
 
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Adventure Tour Operators Surveyed on Use of Social Media: “Travel, Tweets & Trends” Reveals Potential, Challenges

 

SALT LAKE CITY, Sept. 29, 2010 – A newly released travel industry survey asks the questions; how important is social media to adventure travel tour operators and how are they using it?
 
“As the first study of this scale ever conducted with this specific market, we’ve discovered some very interesting findings,” said Brandon Lake, founder of Resmark Systems that with the 600-plus-member Adventure Travel Trade Association and Convince & Convert, a social media consultancy, recently released findings of a survey called Travel, Tweets & Trends.
 
Lake said the study revealed that 48% of North American travel tour operators participate in social media on a daily basis, and of those, 77% participate in social media at least weekly. However, finding showed that just 13 percent of the companies surveyed cited social media as generating 10 percent or more of their revenue.
 
“If we repeated this survey again next year, chances are we’d see these percentages substantially increase,” Lake said, adding that there seems to be a serious void in actually measuring effectiveness and thereby tracking resulting revenue. Consequently, companies aren’t sure how much time and labor to devote to social media efforts. Seventy percent of companies that use social media, effectively or not so, now spend only $5,000 or less annually and 10 hours per week or fewer to work the potential of social media.
 
The study also found that Facebook is the dominant social media tactic, with more adventure tour operators now using Facebook than email newsletters. Beyond Facebook usage, the study uncovered some specific cases of social media use that could provide greater business impact for many tour operators.
 
“The travel market has an incredible opportunity to see major impact from social media since travelers love nothing more than sharing their travels,” said Lake. “We found operators who had systems that automatically generated content from guests in blogs, Facebook and other social networks. Other companies have discovered ways to get reservations directly from twitter. We also found a few making excellent use of guest videos online.”
 
“This research represents the most current and comprehensive study yet conducted on the how, ways and whys of social media usage within the travel and tour operator community,” said Lake.  Over 225 tour operators from 5 continents answered the 23-question survey exploring the subject of social media.
 
Anyone interested in the study may download a complimentary Exectutive Summary of Travel, Tweets and Trends.  The complete, 41-page whitepaper is available for purchase ($50) at www.adventuretravel.biz.
 
About Resmark Systems
Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience. Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting. Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. For more information, visit www.resmarksystems.com.
 
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Industry Contact:
Brandon Lake
This email address is being protected from spambots. You need JavaScript enabled to view it.
888.737.6275

Far Flung Outdoor Center Selects Resmark Tour Operator Software For Continued Business Expansion

 

SALT LAKE CITY, UT Sept. 28, 2010 -- Resmark Systems, comprehensive tour operator software created by tour operators, announced that Far Flung Outdoor Center in Terlingua, TX, has selected Resmark software to manage their expanding outdoor recreation business. Far Flung offers river rafting, canoeing, ATV and Jeep rentals, as well as guided hiking tours and lodging in the Big Bend National Park.
 
Greg Henington, owner/operator, Far Flung Outdoor Center and former president of America Outdoors Association, said that prior to Resmark, Far Flung was using out-dated software for which functionality and technology support were issues.
 
“We needed a system that was fully automated with an online reservation system; that was paramount,” said Henington. “But we also needed an easier way to view our database and stay in touch with our customers because much of our business is repeat customers.”
 
He said Far Flung chose Resmark because of their experience in the tour operator market and because the software is offered as a service.
 
“I liked Resmark because I did not have to buy expensive hardware and I don’t have to worry as much about the system going down and not being able to do business,” he added.
 
Resmark Systems has given Far Flung the ability to take reservations online any day of the week and any hour of the day. Reservations can be made, paid for and a confirmation sent to the customer all automatically in half the time it used to take using the old system. 
 
“I think the future of this business is online, said Hennington, “We believe that Resmark has helped expand our business already, and will allow us to offer more activities with little or no additional staff. We can get information to our customers quicker and we look more professional.”
 
In the future, Far Flung plans to fully ultize Resmark’s marketing functionality to expand their business further through automated emails, promotions and driving people to their website.
 
About Resmark
Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience. Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting. Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. For more information, visit www.resmarksystems.com.  
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 Industry Contact:
Brandon Lake
This email address is being protected from spambots. You need JavaScript enabled to view it.
801-942-6669

ZipQuest Chooses Resmark Tour Operator Software To Manage New Zipline Canopy Tour Business

 

SALT LAKE CITY, UT Sept. 22, 2010 -- Resmark Systems, comprehensive tour operator software created by tour operators, today announced that ZipQuest, a world-class zipline and canopy tour company, has selected Resmark to manage their new business.
 
Eason Bryan, owner/operator, explained that ZipQuest is focused on the customer experience and to assure highest service standards he sought a system that would allow online access to all of the business functionality from multiple and diverse locations.
 
“We were very determined to have the best customer interface in the business. We even considered building the software ourselves until we started looking at Resmark. Its customer interface is great; it had everything that we wanted and was easy to use. None of the others we looked at could compare,” Bryan said.
 
ZipQuest also wanted strong back office software that could manage the operations side of the business such as a built-in automated email system, plus the capabilities to tie in reseller accounts and to sell partner packages in the future. These features all added to the decision to purchase Resmark.
 
“We also liked the reporting features such as being able to export any transaction in a particular date range, and put a note on each transaction,” Eason continued. “We also like how easily you can create different discounts and handle refunds. We have a lot of military business where they will pay full price when booking online and we give them a refund when they arrive. Resmark makes this process very smooth and painless.”
 
ZipQuest plans to use Resmark’s powerful marketing features to increase their business exponentially in the future.
 
The business property located at Carver’s Falls in Fayetteville NC has been owned by Eason’s family for almost 50 years. They had shared it with the Boy and Girl Scout organizations for more than 40 years but wanted to share it with the public without destroying its natural beauty. Zipline canopy tours was the answer and the beginning of ZipQuest as a business.
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About Resmark
Founded in 2005 by Western River Expeditions, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience. Resmark Systems software is designed to manage all functions of the business from online reservations and marketing to finances and accounting. Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. For more information log onto:  www.resmarksystems.com.
 
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Zipline / Canopy Tour Industry Advances to 24-Hour Reservation Capability

 

SALT LAKE CITY, July 12, 2010 – Zipline and canopy tour operations, the fastest growing segment of the adventure travel world, are expected to increase by 41 percent this summer for a total of 120 operations in the US and Canada, according to ZiplineNirvana.
 
With newcomers to the playing field popping up exponentially, Resmark Systems is becoming the solution of choice by providing a 24-hour reservations booking service for travelers who wisely have plans in hand before arriving at their canopy-inspired destinations, said Brandon Lake, founder of Resmark Systems.
 
With over 16 years experience as a consultant to this growing segment, Michael Smith, president of AdventureSmith, evaluated over 15 reservation systems in order to find one to recommend to clients. 
 
“While there were a number of systems that offered some of the features I was seeking, many lacked efficiency and from a functionality standpoint, they were limited. Resmark was clean, efficient and powerful. As a marketing specialist, the integration of the automated emails was the icing on the cake,” said Smith.
 
“Well located and marketed canopy tours will often serve 250-350 clients per day during peak season. To manage these numbers, an efficient reservation process is necessary that provides 24/7 access to data and for clients to easily book online,” said Smith.
 
For example, Deerfield Valley Canopy Tours, built in 2009 as part of Zoar Outdoor in western Massachusetts, offers a three-hour trek through the trees via zip lines, sky bridges and rappels as part of a guided interpretive tour of a mature New England forest.
 
Bruce Lessels, owner of Deerfield Valley Canopy Tours, said that Resmark Systems (http://www.resmarksystems.com/) is “an essential component of our continued success.” Because it allows guests to book at any hour of the day, the system “facilitated our initial growth and has sustained our growth through this (our second) season when we expect to nearly double our first-year numbers. In addition to offering real-time inventory online, Resmark provides a simple, professional-looking interface for guests booking their own trips and a robust back-end interface for our in-house reservationists.”
 
Other canopy tour companies that have signed up with Resmark include Island Routes in the Caribbean, Long Point Eco Tours in Canada, Navitat Canopy Adventures in North Carolina and, just recently, several other companies throughout the United States including New York Zipline Adventures, Captain Zipline, Zipquest, Beanstalk Journeys and Berkshire East. 
 
Factors that influenced AdventureSmith, Inc., to recommend Resmark to his own clients included the system’s ability to grow with businesses if they have multiple product lines, or if they elect to diversify their offerings or wish to become a reseller for other tours; its integrated marketing features reduce marketing costs and improve the front-end and follow-up experience; and the company is supported with a product line with a bright future.
 
“We’re talking about the storage and accessibility of critical business data. I have to be confident that any product I recommend my clients use will continue to be secure, will have new features added, and will be well supported in to the future. While I tested many less expensive products, most of the product lines lacked long-term vision and high-end support,” Smith said.
 
 He noted that from a marketing standpoint, Canopy Tours are the “sexy” item that sells.
 
“Operators who understand this can leverage their marketing to sell other tours, lodging and products. Resmark’s ability to set up agents, embed the booking process into other sites and establish relationships to sell tours for other operators provides opportunities for operators to dramatically grow their business beyond a single product,” Smith said. The system can also run reports, track marketing and pull critical business data necessary to make good business decisions. It also automates many of the most time-consuming and mundane functions of the booking process greatly reducing staffing costs and improving customer service.
 
The canopy tour concept that arrived in the US in 2003 began to boom in 2005 and as of end 2009 there were 85 commercial sites, a number expected to grow to 120 this summer. For details please see http://www.ziplinenirvana.com/zip-line-and-canopy-tour-blog/zip-line-and-canopy-tours-statistics-trends-and-predictions.html.
 
The industry is so popular that Smith recently launched www.ZiplineNirvana.com, a social networking site for zip line and canopy tour enthusiasts, and ArborTrek, a new canopy tour company with locations under development in the Northeast United States.
 
RESMARK Systems (http://www.resmarksystems.com/) is a marketing, reservation management, and back office platform that allows customers to book trips online day or night. Targeted to the needs of large or small tour operators, many of whom have complex product offerings, the system reduces labor costs while at the same time enabling reservationists to spend more time converting phone inquiries to sales. 
 
The system also features an automatic online lead generation program that includes automatic, personalized follow-up to every lead generated. In addition, Resmark tracks commission expense, provides net rates, easy payment collection and automated communications in dealings with travel partners: travel agents, hotels, subcontractors and other tour operators. Continuous innovation backed by in-depth travel industry knowledge from the tour operators who created and use the software give RESMARK the competitive edge as the most complete reservation and marketing solution available.
 
Clients ranging from well-established business to start-ups include Western River Expeditions, Nantahala Outdoor Center (NOC), Sandals & Beaches Resorts, Orange Torpedo Trips, Long Point Eco Adventures, and Zoar Outdoor.
 
RESMARK Systems is located at 7258 Racquet Club Drive, Salt Lake City, UT 84121. The telephone (sales) is 888.737.6275 and (support) 801.733.9548. Visit the website at http://www.resmarksystems.com/ or contact them by email at This email address is being protected from spambots. You need JavaScript enabled to view it..
 
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Calling Tour Operators and Outfitters – Registration now open for May 13 Webinar on Converting More Leads to Bookings

 

SALT LAKE CITY, May 3, 2010 – RESMARK Systems announces that registration is now open for a free webinar that begins at 3:00 p.m. EST May 13 for tour operators and outfitters who would like to learn how to convert more leads and understand the new principles of engagement marketing.  For details and to register please go to:
 
Participants will learn how to position a website for success, generate more leads automatically, dramatically increase email response rates and make better use of social media to engage with guests.
 
Leading the one-hour webinar will be Brandon Lake, founder of RESMARK Systems. The featured speaker will be Joel Book who is a principal in the Market Research & Education Group of ExactTarget, the world’s leading provider of on-demand software for digital marketing using email, mobile, and social media.  Participants must pre-register online as space is limited.
 
With more than 30 years of experience in database marketing, Book combines proven strategies and tactics for customer development and retention with contemporary digital marketing and social media technology to teach organizations how to attract new customers, aid the customer’s decision-making process and drive repeat purchase.
 
In 2009, Book was voted one of the “50 Most Influential People in Sales Lead Management.”
 
As a consultant Book has worked with some of the top B-to-B and B-to-C brands in the business including Microsoft, Hasbro, Peterbilt Motors, Agilent Technologies and Purina. As a speaker and seminar leader, he is engaging and informative, and his presentations are packed with case studies and success stories of how innovative marketers are using technology to drive sales and optimize marketing ROI.
 
When he’s not speaking or teaching, he shares his perspective on strategies and tactics for successful one-to-one marketing in his blog: Email Marketing by the Book.
 
RESMARK Systems (http://www.resmarksystems.com/) is a marketing, reservation management, and back office platform that allows customers to book trips online day or night. Targeted to the needs of large or small tour operators, many of whom have complex product offerings, the system reduces labor costs while at the same time enabling reservationists to spend more time converting phone inquiries to sales. 
 
The system also features an automatic online lead generation program that includes automatic, personalized follow-up to every lead generated. In addition, Resmark tracks commission expense, provides net rates, easy payment collection and automated communications in dealings with travel partners: travel agents, hotels, subcontractors and other tour operators. Continuous innovation backed by in-depth travel industry knowledge from the tour operators who created and use the software give RESMARK the competitive edge as the most complete reservation and marketing solution available.
 
Clients ranging from well-established business to start-ups include Western River Expeditions, Moab Adventure Center, Nantahala Outdoor Center (NOC), Sandals & Beaches Resorts, Orange Torpedo Trips, Navitat Canopy Adventures, and Zoar Outdoor.
 
RESMARK Systems, is located at 7258 Racquet Club Drive, Salt Lake City, UT 84121. The telephone (sales) is (802) 737-6275 and (support) (801) 733-9548. Visit the website at http://www.resmarksystems.com/ or contact them by email at This email address is being protected from spambots. You need JavaScript enabled to view it..
 
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