Resmark

Reservation and Marketing Solutions

Website: http://www.resmarksystems.com

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators who intimately understand the industry.  Resmark Systems provides online booking software and database automation for activity, lodging and rental services from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. 

Who uses it?

Tour operators of all types including rafting, biking, fishing, zipline, horseback, sailing, diving, whale watching, lessons, events and more. Travel companies using Resmark range in size from 1 to 50+ users. Check out some of the tour reservation system reviews from Resmark clients.

Why you need it?

Resmark will help increase revenue and save labor costs at the same time. Resmark makes life easier for business owners and reservation staff, leading to happier employees and more satisfied customers.

Why Resmark Users Are so Successful

  • Proven Cost Savings

Tour operators that use Resmark's Tour Booking Software report saving thousands of dollars on marketing.  These same operators are saving time and labor with the significant benefit of offering real-time online reservations.  Many Resmark users currently get over one-third of their reservations online!

  • Better Decisions

Get comprehensive tracking and reporting through the same reporting platform used by companies such as AT&T, Visa and BMW. You'll make better marketing and budgeting decisions, helping you spend each dollar where it really counts.

  • Increased Distribution

Resmark's Tour Booking Software makes it easy for you to sell tours from other companies and even easier for other travel and tour operators to sell your trips.  You'll quickly discover how Resmark can create powerful partnerships and increase sales.

  • Secure & Accessible Data

With Resmark's Tour Booking Software, you'll access your reservations, reports and data from anywhere with 99.9% uptime. Securely process payments according to PCI compliance standards and maintain data backups on a consistent basis.

  • Unparalleled Lead Conversion

Companies who have upgraded to Resmark convert 50 to 200% more leads than prior to using the system. Discover how Resmark's powerful marketing component could potentially pay for the system many times over!

  • Consistent and Reliable Support

Get answers fast with responsive phone, email and online support. Nothing is as critical to your business as the system that powers your sales, payments, and operations. Reliable support is essential and Resmark provides it.

Resmark Tour Management & Booking Software Features

  • Online Reservations » Save Time

Resmark Tour Management Software provides an intuitive online reservation interface so your customers can easily book your tours, lodging or rentals. Ensuring that your inventory is online with real-time availability is crucial to your success.  Customers today expect the convenience of online reservations. You'll not only be able to offer great service, but you'll also save time and labor costs. Current Resmark users get up to 40% of their reservations online!

  • Back Office Reservations » Get Flexibility

Resmark Systems Tour Management Software provides all the tools you need so you can efficiently make reservations on the phone or in person. You'll reduce training time and increase sales with Resmark Systems' user-friendly, feature-rich reservations interface.

  • Networking » Increase Sales

Collaboration both online and off-line with related tour and hospitality businesses is of ever-increasing importance in your marketing efforts.  Whether you collaborate directly with travel agencies, hotels, or any travel-related company, referral-based business is critical to growing your bottom line.  Resmark Systems' Tour Management Software offers the tools to make agency referrals, direct bookings and third-party tours or services an integral part of your business model.

  • Automated Marketing & Email » Increase Conversions

Today more than ever, there is so much competing for your customers’ time and money.  You need a way to generate more leads, convert leads at a higher rate, and reach out to past guests in an effective and efficient manner.  Resmark Tour Management Software provides not only your reservation solution, but also a powerful marketing component including email automation to help you reach your business goals.

  • Accounting & Finance » Make Better Decisions

As all your efforts in marketing, sales, and operations come together in a successful business, it’s imperative that you have the right tools to effectively manage accounting and finance to make the right business decisions.   Resmark's Tour Management Software provides simple and efficient solutions to help you analyze cash flow and profitability, automatically communicate with customers regarding payments, and maintain flexibility while following standard accounting principles.

  • Operations & Logistics » Increase Efficiency

Just as important as the need to increase sales of your products and services is your ability to provide the highest levels of service in your operations and inventory management. Resmark Systems' Tour Managment Software offers tools to help your operation run smoothly and to help exceed the expectations of your guests.

See: http://www.resmarksystems.com/features/

Some Companies That Use Resmark Systems

Sandals & Beaches Resorts | Caribbean
West Coast Aquatic Safaris | Tofino, BC
Glacier Guides | Montana
Cascade Raft & Kayak | Idaho
Big Creek Expeditions | Tennessee
Nantahala Outdoor Center | North Carolina
Western River Expeditions | Utah
Long Point Eco Adventures | Ontario, Canada
Orange Torpedo Trips | Oregon
Zoar Outdoor | Massachusetts
Far Flung Outdoor Center | Texas
Moab Adventure Center | Utah
Grand Canyon Expeditions | Arizona
Mariah Wilderness Expeditions | California
… and more!

Industry Contact

Brandon Lake
This email address is being protected from spambots. You need JavaScript enabled to view it.
888.737.6275

Follow Resmark Systems

Blog: http://www.resmarksystems.com/blog/
Twitter: https://twitter.com/resmarksystems
LinkedIn: http://www.linkedin.com/company/resmark-systems
Facebook: http://www.facebook.com/ResmarkSystems

Media Contact

Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.
Dave Wiggins: 303.554.8821 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Resmark Systems Introduces Self-Service Booking Kiosk Enabling Adventure Travelers to Reserve Local Activities on the Spot

 

Utah’s Moab Adventure Center is First to Use the New Time-Saving Technology

SALT LAKE CITY, UT, Jan. 22, 2013 --  The Moab Adventure Center, http://www.moabadventurecenter.com/, a one-stop, active travel resource for independent and guided multi-sport adventures in the Moab, Arches and Canyonlands National Park region, now sports a new self-service booking kiosk for visitors to peruse, pick and choose a variety of recreational activities such as rafting, biking, canyoneering and four-wheeling.

The kiosk is the newest product of Resmark Systems the premier marketing and reservation software platform for tour operators in the adventure travel industry. See: http://www.resmarksystems.com/.

The Resmark booking kiosk is much less expensive than traditional kiosks as it simply uses the touch screen technology of an iPad to display available tours and allow guests to complete a purchase.  The reservation experience is designed to fit perfectly on the iPad screen, providing an easy and intuitive interface for users.

Moab Adventure Center decided to house the iPad in a large wooden cabinet to provide more prominence and the feeling of a kiosk, but the iPad or any tablet could be presented in a simple enclosure at a counter or on a wall as preferred by the client.

“This online booking kiosk offers a unique opportunity to capture the attention of visitors who may not be ready to jump into a conversation about a tour or who may just prefer self-service.  With a growing trend towards self-service kiosks at airports and self-serve checkout at the grocery store, it's likely that more and more people will gravitate towards this method of purchase,” said Chip Broyles, Client Success Manager for Resmark.

On busy days, the kiosk at Moab Adventure Center will act as an additional employee, allowing guests to bypass a line of people at the reservations desk.  “If such a booking kiosk were housed outside the store, it could also serve as an after hours opportunity for people who stop by later in the evening to book a trip,” notes Broyles.

A variety of activities encompassing air, land and water offer a line-up of half-day to multi-day tours unique to Moab’s location between the red rock wonders of Arches National Park, the sandstone landscapes of Canyonlands National Park and the National Forest wilderness of the La Sal Mountains. See: http://www.moabadventurecenter.com/activities/

For more information and links to other informative blog posts please see http://www.resmarksystems.com/blog/colleen-tvorik/new-booking-kiosk.

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/.

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Media Contact:

Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 303.554.8821 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Website and portfolio of past releases: http://www.travelnewssource.com/

Follow Widness & Wiggins PR on Twitter: http://twitter.com/#!/BoulderDave

Resmark Contact:

Chip Broyles, Business Development Manager / 888.737.6275

This email address is being protected from spambots. You need JavaScript enabled to view it.

Blog: http://www.resmarksystems.com/blog/

Resmark Systems Announces ‘The Super Series’: Five Free Online Travel Marketing Seminars For Tour Operators

SALT LAKE CITY, UT, Sept. 19, 2011 Resmark Systems (http://www.resmarksystems.com/), the premier marketing and reservation software platform for tour operators in the adventure travel industry, will host a complimentary five-part, online travel marketing summit entitled The Super Series beginning Oct. 6. 

The programs, all planned for Thursdays, begin at 1 p.m. EST: 

            Oct 6 “Travel Websites that Sell - 5 Ways to Kick up Your Online Mojo”  with Chad Allen, Resmark Interactive, explores some of the most effective travel websites and covers five important steps that make sites more successful and engaging. 

            Oct 13 “An Adventure in Selling - How to Convert Incoming Calls to Sales” with Barry Himmel, Senior VP Signature Worldwide, explains how a few simple changes in the way phones are answered will translate into legendary service and greater sales. 

            Nov 3 “Are You Ready for the Mobile Revolution? - How to Fix Your Website for Phones and Tablets” with Marla Johnson Norris, CEO, Aristotle Interactive, discusses websites, mobile formats and what it means to business. 

            Nov 10 “Email that Gets Results -- The Best Strategies from 2011 and How to Use Them” with Joel Book, Principal, Market Research & Education Group at ExactTarget, uncovers some of the best email strategies from 2011 and how travel companies can apply them. 

            Nov 17 “Travel, Tweets and Trends Revisited -- How Real Businesses are Making ‘Social’ Work in Tourism” with Brandon Lake, Founder of Resmark Systems and Jason Reckers, Director of Online Strategy, Adventure Travel Trade Association, look at how a company stacks up against others in the travel industry when it comes to using tools like Facebook and Twitter and what are the best ways to use social media. 

For complete seminar details, bonus offerings, speaker bios and online registration visit: http://www.resmarksystems.com/travel-marketing/ 

“We’ve brought together excellent guest speakers from around the world to cover topics in travel marketing from website design to legendary phone service,” explains series founder Brandon Lake of Resmark Systems. Following are some of the experts involved: 

Joel Book: Principal with the Market Research & Education Group ExactTarget, Book was voted one of the "50 Most Influential People in Sales Lead Management." He combines 30 years experience with consulting for companies like Microsoft, Hasbro and Purina. 

Marla Johnson Norris: CEO of Aristotle Interactive, an award-winning integrated marketing agency, Norris is a nationally recognized expert and speaker on Internet and interactive marketing. 

Chad Allen: Holding the reigns of Resmark Interactive, a progressive design and development firm focused on adventure travel and tourism, Allen has been involved in many aspects of the web industry since its infancy in the late 90’s. He has worked with several high-profile Fortune 500 brands and been instrumental in assisting them in implementing their web strategies. 

Barry Himmel: As senior vice president of Signature Worldwide, Himmel has helped numerous travel and adventure companies develop their customer service and sales strategies to build a culture in which they are consistently exceeding customers’ expectations and driving revenues. 

Jason Reckers: As Director of Online Strategies for the Adventure Travel Trade Association, Reckers provides a focused consulting role in helping the association with strategic planning and development of online solutions to help meet the growing needs of internal operations and build valuable, new membership benefits. 

Brandon Lake: Lake helps run two of the most successful tour operations in North America, Western River Expeditions and Moab Adventure Center.  He founded Resmark Systems, a leading reservation system and consulting service, which has helped tour operators produce greater sales and operate more cost effectively. 

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/. 

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Industry Contact:

Chip Broyles, Business Development Manager

Resmark Systems

This email address is being protected from spambots. You need JavaScript enabled to view it." data-scaytid="51">This email address is being protected from spambots. You need JavaScript enabled to view it.

888.737.6275

 

Media Contact:

Widness & Wiggins PR:

Sara Widness: 802.234.6704 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Dave Wiggins: 303.554.8821 / This email address is being protected from spambots. You need JavaScript enabled to view it.

Website and portfolio of past releases: http://www.travelnewssource.com/

Follow Widness & Wiggins PR on Twitter: http://twitter.com/#!/BoulderDave

Resmark Systems Tour Operator Software Launches “Bright Angel” Custom Fields That Can Define Any Activity Outfitter Offers

SALT LAKE CITY, UT, July 31, 2011 Resmark Systems (http://www.resmarksystems.com/), the premier marketing and reservation software platform for tour operators in the adventure travel industry, announces its July 20 release of “Bright Angel,” an upgrade that makes the system even more flexible and powerful for tour operators throughout North America. Included in this recent release is an exciting custom fields upgrade that allows outfitters to gather critical information of any kind for their activities. 

"If a diving or rafting company has the need to collect information such as wetsuit size, for example, a Resmark client can create and pre-define a dropdown list of sizes that can be chosen for in-house and online reservations. They can also associate this wetsuit size only with applicable activities, leaving non-wetsuit adventures untouched," says Bryce Cottam, Resmark's Director of Technology. 

This feature allows customers new to Resmark more latitude in importing existing customer databases after upgrading to Resmark from an old reservation system. 

Chip Broyles, Client Success Manager for Resmark, said, “While we have always had a migration history field that allowed a new client to import past reservation history information, we wanted our new clients to be able to have a field labeled the same as they may have had in their old system. This new feature allows that to happen, and makes an upgrade to Resmark that much smoother, and that much more complete." 

Another feature of the enhanced version just released is the ability to handle online “tiered pricing” discounts. While many companies offer standard rates for adult and youth, many offer additional discounts for other pricing tiers, such as senior or child. Resmark's latest upgrade allows for more accurate gathering of guests that fall into these discounted pricing tiers, and helps create a better overall online experience for the guest. 

Another breakthrough concerns enhanced flexibility in accurately calculating taxes on a per agency basis, simplifying arrangements with outside sales agents and the management of sales taxes.  

Resmark has also been keeping an eye on the world of mobile technology. Chad Allen, the designer at the helm of Resmark's new design division called Resmark Interactive (http://www.resmarkinteractive.com), said that by 2013 instead of using the traditional desktop computer, more internet users will use a mobile device to access their information.  

“This is huge for outdoor adventure travel companies. Everything you can do to enhance the mobile experience your customers have with your online presence will go along way to filling space availability,” said Allen. "We've enhanced the online reservation process to allow for easier field entry for those customers who are trying to book a trip on phones and iPads. The easier it is, the more they're likely to book."  

Now that this latest build has been released to their clients, the Resmark development team will finish the next release's advanced features including new gift card payment functionality and capabilities that allow Resmark clients to automatically handle Groupon sales in an online setting.  

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/ 

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Resmark Interactive to Integrate Travel Websites Into Mobile Applications for Use on iPhone, Androids, iPads and Tablets

SALT LAKE CITY, UT, June 13, 2011 — Resmark Systems http://www.resmarksystems.com/, the premier marketing and reservation software platform for tour operators in the adventure travel industry, in May launched Resmark Interactive http://www.resmarkinteractive.com, a new website design division specializing in developing websites for use on iPhone, Androids, iPads and tablets. 

Resmark Interactive's latest project was to translate the website of an adventure tour operator in Moab, UT, Moab Adventure Center, into a mobile interface that capitalizes on this growing market of mobile users. 

Brandon Lake, Vice President of Marketing for the Moab Adventure Center, says, “For any company, travel-related or not, capitalizing on this market should be an absolute top priority.” 

Chad Allen, lead designer at Resmark Interactive, notes, “By the end of 2013, more people will be browsing the web with mobile devices than with desktop computers. By understanding the psychology of how your customers interact with your company online, we are able to develop engaging online experiences built around ease of use, speed and simplicity.” 

“Just because you can look at your website on a mobile device does not necessarily mean it's optimized for that interface. Simplicity, layout, and design all combine to make a website fit for a mobile environment,” says Allen. 

Resmark Interactive is the design division of Resmark Systems, leading tour operator software and marketing solution provider for the adventure travel and tourism industry, with clients throughout the United States, Canada and the Caribbean. The companies range from multi-million dollar organizations with scores of internal users to smaller family-run business with only a few reservationists. 

Rates for mobile websites are $2,000 to $5,000 for a search engine ready site with limited functionality such as a contact form and web analytics; $5,000 to $10,000 for a customized experience for website visitors including additional functionality like photo galleries, social media integration, multiple forms and web analytics; $10,000 to $30,000 providing a competitive analysis, demographic research, and specific user scenarios devoted to individual web pages. These sites often provide brand development, photo and video integration, e-commerce services and more 

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/. 

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Resmark Systems Tour Operator Software Announces New Digital Departure Displays

Other New Program Enhancements Assist in Packaging Activities, Events and Accommodations and Increasing Sales to Current Customers 

SALT LAKE CITY, May 5, 2011 – In Moab, UT, visitors can now go to the Moab Adventure Center office, gaze upon an easy-to-read electronic display and determine what activities they can sign up for on the spot or perhaps enjoy tomorrow or the next day.  

“Guests love it! They don’t waste time figuring out what’s available or what to do. They can easily see that a jeep safari or perhaps a river trip is starting in 10 minutes, and they’re out the door,” said Brandon Lake, founder of Resmark Systems (http://www.resmarksystems.com/). “It’s quite similar to those departure/arrival screens you see at the airport, but it’s designed to showcase adventure activities,” Lake adds.  

The feature is one of several new advances in Resmark Systems Tour Operator Software designed to save tour operators time while enhancing revenues.   

Lake said that clients purchase their own display hardware, like a flat screen LCD monitor, and link it to their reservation database via a simple browser connection to the Internet.  Once they’ve chosen what trips they would like to display, the screen then updates changes in availability every five minutes which the in-store customers can then see.  “It creates a great sense of urgency for customers considering what to do next,” explains Lake.  

“This is incredibly useful in any location where people purchase activities on a walk-in basis. The purpose of the display is to channel new bookings into activity launches that are already confirmed and are close to departure. Booking any remaining space on these launches would generally be considered your highest priority as it often results in your greatest profit,” said Lake. Some 30 activities can be listed chronologically by the minute noting such things as “Limited Availability, Available, or Sold-Out.” 

Another new Resmark enhancement allows tour operators to create packages of per-person based activities, such as an adventure tour, and then combine it with unit-based items, such as lodging rooms or item rentals.  The desired package elements are assembled in the database and are sold to the customer with per person adult and per person child rates. 

“The savings in time to the tour operator is pretty significant when you don’t have to deal with the components of a package,” says Lake, noting that Resmark clients experience time savings of over 50 percent when they start using Resmark overall. “These features become more important in a time of lean budgets and staffing.” 

A third new advancement called ‘Upsell Management’ allows tour operators greater flexibility in how to encourage and stimulate the up-selling of other activities or add-ons.  “Your greatest opportunity for making a new sale is often the very person you’ve already sold something to,” explains Lake.  “With Resmark’s online automation, as well as built-in tools to encourage your in-house reservation staff to offer guests more choices, sometimes a sale is made simply because you remembered to ask.  For tour operators of all sizes trying to capitalize on sales, Resmark Systems can be invaluable.” 

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/. 

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Adventure Tour Operators Scramble to Resmark Systems Tour Operator Software to Increase Yield and Save on Marketing Dollars

SALTLAKE CITY, Mar. 9, 2011– A major sign of economic recovery within the travel industry is new tour operator investment in reservation and marketing software systems. One of the fastest growing players in integrated back office automation is Resmark Systems Tour Operator Software http://www.resmarksystems.com/.  In the past four months they have added 21 new clients. 

Brandon Lake, Resmark Systems founder, noted that tour operators ranging from two to more than 50 employees are finding that Resmark’s tour operator software is much more than just a reservation system. 

“Resmark actually helps increase revenue and save labor costs at the same time,” said Lake. He added that tour operators using his system report saving thousands of dollars on marketing. They cite saving time and labor with the significant benefit of offering real-time online reservations, with many users currently experiencing over one-third of their reservations online. 

Research shows that companies who have upgraded to Resmark convert 50 to 200 percent more leads than prior to using the system. 

"We believe that Resmark has helped expand our business already and will allow us to offer more activities with little or no additional staff. We can get information to our customers quicker and we look more professional,” said Greg Henington, owner of Far Flung Outdoor Center in Terlingua, TX who began using Resmark in 2009.   

New clients added over the past four months include four more of the nine-member Trusted Adventures Alliance: The Wayfarers, Ciclismo Classico, Great Alaska Adventure Lodge, and Myths and Mountains. As a group, they look forward to collaborating on marketing ideas available through Resmark Systems as well as comparisons of sales efforts using the same reporting system. Other new companies come from varied niches of the travel and tourism industry including zipline and canopy tour companies, river rafting, whale watching, team building, and tour operators. 

Resmark Systems offers current and cutting edge information and discussion on their online tour operator software blog. Companies considering the system are encouraged to review stories and strategies from tour operators using the software included in popular past webinars accessed online at http://www.resmarksystems.com/webinar/

About Resmark Systems

Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience.  Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting.  Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion.  For more information, visit http://www.resmarksystems.com/

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Resmark Systems Tour Operator Software Helps Secure Bookings and Revenue Streams for Long Point Eco Adventures

SALT LAKE CITY, UT, Nov 1, 2010 – Long Point Eco Adventures www.lpfun.ca in St. Williams, Ontario, Canada is best known for its Zip Line Canopy tour involving eight zip lines, two suspension sky bridges and a 40’ rappel at the end of the course. However, thanks in part to a powerful back office reservation system, the company has set an aggressive course for expansion.
 
Steve Martin, manager, reflected that the success of his operation is due in great part to an affiliation with Resmark Systems www.resmarksystems.com, a reservation and marketing software company he enlisted when Long Point Eco Adventures open its doors in 2009.
 
Having the right system to manage and take reservations from multiple sources has allowed the company to grow. On April 2, 2010 Long Point Eco Adventures unveiled its “Long Point Observatory,” Canada's newest public astronomical observatory. Boasting a state-of-the-art 40-centimeter (16-inch) Schmidt-Cassegrain telescope it can reveal celestial objects 10,000 times fainter than the faintest objects visible to the naked eye.
 
Martin’s company has noticed that 65 percent of its clients who book time at the Observatory also go out on the zip line. Along the way the company has also introduced canoe and kayak adventures and future plans call for guided mountain bike programs and rentals.
 
“Resmark has also enabled us to manage and offer additional revenue generating products such as a zip line photo package where shots of guests in action automatically upload to a server in our office. We have seen about 20 percent of our clients purchase these photos on the spot.  We have also implemented school packages that include zip lines along with teambuilding, interpretive hikes, pottery lessons, and classes in life systems, Earth and space.
 
The Resmark reservation tool, he said, allows his sales team to efficiently secure individual and group activity bookings and payments safely over the phone, in person, and online.
 
“The program is user friendly and we have trained the majority of our staff on the use of the reservation system,” said Martin, adding that Resmark’s ability to set up agents at different locations for booking has also been a valuable tool. Currently Martin’s team works with seven different locations that can take and secure bookings.
 
“This has made partnering up with local accommodation providers easy, and having them booking and selling our tours is a great feature made possible by Resmark’s robust tour operator software,” he said.
Martin did point out that he is looking forward to the slower off-season when he’ll be able to implement and train his staff on other marketing features built into the Resmark software system.
 
“Our operation has been quite busy since the grand opening in 2009. This has limited us to using just part of the whole system, something which we are now working on. The automated e-mail function with built-in database will be a huge leap forward for building repeat bookings, as well as a time saver for general inquires that come through on a day-to-day basis,” Martin noted.
 

About Resmark Systems
Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience. Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting. Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. 
 
Clients ranging from well-established business to start-ups include Western River Expeditions, Nantahala Outdoor Center (NOC), Sandals & Beaches Resorts, Orange Torpedo Trips, Long Point Eco Adventures, and Zoar Outdoor.
 
For more information, visit www.resmarksystems.com.
 
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Industry Contact:
Brandon Lake
This email address is being protected from spambots. You need JavaScript enabled to view it.
888.737.6275

Innovative RESMARK Systems Leverages Social Media Tools With Satisfied Customers to Create Volunteer Marketers

 

SALT LAKE CITY, Oct 21, 2010 – RESMARK Systems http://www.resmarksystems.com/ a forward-thinking provider of tour operator software, is using the age-old art of word-of-mouth, viral advertising to enhance exponentially the results of social media, blogging and email marketing. In so doing it is turning satisfied clients into volunteer marketers.
 
A collaboration between RESMARK Systems, Compendium (provider of corporate content creation software), and ExactTarget (provider of email messaging software) has effectively shown how social media, blogging and email marketing can be done on a daily basis to stimulate inquiries and bookings.
 
Here’s how it works, explained Brandon Lake, founder of RESMARK Systems and Jay Baer, founder of Convince & Convert, a social media strategy consultancy.
 
Friends return home after taking an awesome trip with a tour operator using RESMARK Systems. The RESMARK software automatically sends the guests a well-designed, personal and compelling email (powered by ExactTarget) asking them to share their story and photos on an online form the client provides. The client receives the response and within minutes scans the content before posting the guest’s story and photos to the company’s blog, which resides on Compendium software.  
 
Baer explains, “Compendium is a uniquely powerful blogging platform because it creates separate, “compended” blogs for each keyword. Thus, your company doesn’t really have one blog, it has hundreds of keyword-focused blogs. Consequently, if someone searches for Colorado River whitewater rafting on Google, they’ll likely find that version of a client company’s blog, which contains only posts about Colorado River whitewater rafting.” The beauty of it explains Baer, is that “the software automatically harvests and organizes topically similar posts for maximum search effectiveness.”
 
Once the stories are reviewed, approved and posted on the blog, RESMARK automatically triggers another email asking the author to share the story link on Facebook, Twitter, and elsewhere. This becomes the viral component as trip participants invite friends, family and co-workers to check out their vacation exploits and photos.
 
“The wonder of this system,” said Lake, “is that once it’s set up and the business rules determined, you spend almost no time managing the program. A client can scan the stories before pushing them live on their blog. They continue to interact with guests and alumni on Facebook and other places, but it’s very little work day-to-day.”
 
Baer said the program works because it’s rooted in helpfulness, not marketing.
 
“Guests want to share their story. RESMARK is enabling that desire with a well-timed email nudge,” he said. “It gives fans an appropriate assignment. The story collection form doesn’t require a long account or video clip. Guests type their story, upload a photo if they want, and add their name and address. That’s it.”
 
It effectively counters the belief that social media and quality content creation have to be a huge time commitment explains Baer. “This program definitely requires some set up and integration work that goes well beyond the norm. But after that, your company spends only a few minutes a day on oversight and interaction.”
 
Based on successful tests and a proven model, RESMARK has now packaged the integration, making it available to tour operators globally.
 
About Resmark Systems
Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience. Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting. Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. For more information, call 888.737.6275 or visit www.resmarksystems.com.
 
About Jay Baer
Jay is one of the world’s most popular social media authors and speakers. He is the co-author of the book The Now Revolution, to be published in early 2011 by John W. Wiley & Sons. A founder of five companies, Baer has worked with more than 700 businesses on digital marketing and social media strategy, including Nike, Proctor & Gamble, Cadbury, Arizona Cardinals, Marriott, and more than 25 of the Fortune 1000. Currently, Baer directs Convince & Convert, a social media strategy consultancy that works with corporate clients and public relations firms on maximizing the impact of social media participation.
 
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Adventure Tour Operators Surveyed on Use of Social Media: “Travel, Tweets & Trends” Reveals Potential, Challenges

 

SALT LAKE CITY, Sept. 29, 2010 – A newly released travel industry survey asks the questions; how important is social media to adventure travel tour operators and how are they using it?
 
“As the first study of this scale ever conducted with this specific market, we’ve discovered some very interesting findings,” said Brandon Lake, founder of Resmark Systems that with the 600-plus-member Adventure Travel Trade Association and Convince & Convert, a social media consultancy, recently released findings of a survey called Travel, Tweets & Trends.
 
Lake said the study revealed that 48% of North American travel tour operators participate in social media on a daily basis, and of those, 77% participate in social media at least weekly. However, finding showed that just 13 percent of the companies surveyed cited social media as generating 10 percent or more of their revenue.
 
“If we repeated this survey again next year, chances are we’d see these percentages substantially increase,” Lake said, adding that there seems to be a serious void in actually measuring effectiveness and thereby tracking resulting revenue. Consequently, companies aren’t sure how much time and labor to devote to social media efforts. Seventy percent of companies that use social media, effectively or not so, now spend only $5,000 or less annually and 10 hours per week or fewer to work the potential of social media.
 
The study also found that Facebook is the dominant social media tactic, with more adventure tour operators now using Facebook than email newsletters. Beyond Facebook usage, the study uncovered some specific cases of social media use that could provide greater business impact for many tour operators.
 
“The travel market has an incredible opportunity to see major impact from social media since travelers love nothing more than sharing their travels,” said Lake. “We found operators who had systems that automatically generated content from guests in blogs, Facebook and other social networks. Other companies have discovered ways to get reservations directly from twitter. We also found a few making excellent use of guest videos online.”
 
“This research represents the most current and comprehensive study yet conducted on the how, ways and whys of social media usage within the travel and tour operator community,” said Lake.  Over 225 tour operators from 5 continents answered the 23-question survey exploring the subject of social media.
 
Anyone interested in the study may download a complimentary Exectutive Summary of Travel, Tweets and Trends.  The complete, 41-page whitepaper is available for purchase ($50) at www.adventuretravel.biz.
 
About Resmark Systems
Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience. Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting. Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. For more information, visit www.resmarksystems.com.
 
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Industry Contact:
Brandon Lake
This email address is being protected from spambots. You need JavaScript enabled to view it.
888.737.6275

Far Flung Outdoor Center Selects Resmark Tour Operator Software For Continued Business Expansion

 

SALT LAKE CITY, UT Sept. 28, 2010 -- Resmark Systems, comprehensive tour operator software created by tour operators, announced that Far Flung Outdoor Center in Terlingua, TX, has selected Resmark software to manage their expanding outdoor recreation business. Far Flung offers river rafting, canoeing, ATV and Jeep rentals, as well as guided hiking tours and lodging in the Big Bend National Park.
 
Greg Henington, owner/operator, Far Flung Outdoor Center and former president of America Outdoors Association, said that prior to Resmark, Far Flung was using out-dated software for which functionality and technology support were issues.
 
“We needed a system that was fully automated with an online reservation system; that was paramount,” said Henington. “But we also needed an easier way to view our database and stay in touch with our customers because much of our business is repeat customers.”
 
He said Far Flung chose Resmark because of their experience in the tour operator market and because the software is offered as a service.
 
“I liked Resmark because I did not have to buy expensive hardware and I don’t have to worry as much about the system going down and not being able to do business,” he added.
 
Resmark Systems has given Far Flung the ability to take reservations online any day of the week and any hour of the day. Reservations can be made, paid for and a confirmation sent to the customer all automatically in half the time it used to take using the old system. 
 
“I think the future of this business is online, said Hennington, “We believe that Resmark has helped expand our business already, and will allow us to offer more activities with little or no additional staff. We can get information to our customers quicker and we look more professional.”
 
In the future, Far Flung plans to fully ultize Resmark’s marketing functionality to expand their business further through automated emails, promotions and driving people to their website.
 
About Resmark
Founded in 2005, Resmark Systems offers comprehensive tour operator software created by tour operators with years of experience. Resmark Systems software is designed to manage all functions of the tour operator business from online reservations and marketing to finances and accounting. Resmark provides proven cost savings, comprehensive tracking and reporting and unparalleled lead conversion. For more information, visit www.resmarksystems.com.  
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 Industry Contact:
Brandon Lake
This email address is being protected from spambots. You need JavaScript enabled to view it.
801-942-6669